Top Reasons To Start Reaching Your Customers Via Email

As the internet continues to grow, it is becoming much more viable to reach customers through email. In fact nearly half of all email users check their messages daily, making it just as effective as mail. Other businesses have not let this go unnoticed. In fact, American companies spent close to 400 million dollars last year, and more is expected this year. Now that you have seen the numbers you may be asking, why should I invest into email marketing? The advantages are clear; here are just a few reason to start rolling out your very own email marketing campaign.


One of the biggest selling points of email marketing is the cost involved in such a campaign. Before the advent of the internet, companies who wanted to send newsletters and mail to clients would have to spend thousands of dollars because of postage fees and printing cost. Now with the internet these cost are nearly nothing when compared to the old mail system. In fact you can reach all of your customers easily and cheaply with email marketing.


With an email marketing campaign you reach is unlimited. Unlike the old mail system, your message can cross borders and oceans in a matter of minutes. In fact, your clients can read your emails from almost anywhere in the world. Combine that with the money that you would save and you will be amazed how well email marketing really works.


With email marketing, you can personalize the messages to your client which gives a reason for them to stay with you. At the same time, personal messages can target your exact audience so that you can give them exactly what they want.


One of the best parts about email marketing is its simplicity and ease to create and send messages to thousands of clients. In fact it is almost as simple as creating an email to someone in your office. While you can get as creative and in-depth as you wish, creating effective emails is a very simple process.

The advantages of email marketing are clear and with the right help, you can turn your existing clientele into loyal customers of your business. There are several companies that you can contact for help with rolling out your new email marketing campaign.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.