Taking your business online has amazing advantages. But it has come to the point now that if you are not online, your business is at a huge disadvantage. Here are the 8 top reasons why your business absolutely has to be online.

Open 24 Hours

Your store will close and your employees will clock out and go home. Your website will not. A website offers your business incredible efficiency as it is open 24 hours a day seven days a week. You’ll be able to offer information to potential customers and make sales when your physical doors are closed. Don’t let your store hours hold your business back. Get rid of this disadvantage and get online!

Global Reach

How far of a reach does your business have? Typically, one single store has a reach of 50 miles outside of its location. Having a website could expand your reach to areas you never thought possible. Statewide, national, and even global reach is possible when you’re online. There is no limit to how far your website can go.

Improve Your Image

You’ve heard the phrase, “Image is everything,” right? The same holds true on the internet. A well designed website will create an image of a well established company, even if you’re just starting out. And for anyone shopping your website, a clean company image will make them feel more trusting about making a purchase from you via the internet.

Customer Service

Being online will provide an opportunity for your business to answer any questions your customers may have about any products or services you offer. Offering a frequently asked questions page and a feedback form will aid countless customers and save your employees time explaining products or services over the phone.

Showcase Your Work

It doesn’t matter what area of business you are in. A website can offer a location to show your work to potential clients. When someone is interested in knowing more about what exactly it is that you do you can simply point them to your website for all the information they need.

Save Money on Printing

Print materials can get extremely expensive. And if there should be a mistake made in any of the prints, having them fixed can get even more pricey. A website, however, can be changed as much as needed for little to no cost at all! Imagine the savings your business will enjoy not having to spend as much on print material and advertising.

Increase Awareness

If potential clients could learn a little more about your business, services, or products you offer, they might be swayed to buy from you. A website offers a place for them to go to learn about your company at their own pace and make educated decisions for themselves.

Competitive Edge

If potential customers cannot find your business online, they’ll find your competitors. Obviously this is not what you want to happen. If you build the best, most helpful and efficient website, then you will be that business that has the competitive edge. People will be going to your website to find information, get help, and most importantly make purchases!

You’ve got to be online to be successful in business today. It’s as simple as that. Don’t let your competitors be found while you’re thinking about getting online. The reasons and benefits are all there, so do your business a favor and get online today!

Tyler Houts is the Public Relations Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.