Email marketing is one of the most, if not, the most targeted marketing method today. Your customers are asking you to market to them on a regular basis. They’re asking you for news, promotions, special offers, coupons, and more. They’re asking you to just give them one reason to come through your doors. And when you do, they’ll come. How much more targeted could it get?

Customers are asking you for this information. They sign up for it in store, so in no way is email marketing considered to be spam. This is good because no one likes to be the recipient of spam, and nothing is more irritating than a mailbox full of useless emails you’re not interested in, and didn’t ask for.

So you’ve targeted hundreds of current clients and you’re sending them emails a couple times each month. What happens now? With emails containing special offers like discount sales promotions, menu specials, exclusive coupons, gift cards, or even seasons greetings…how could your customers not come in? Email marketing is a surefire way to guarantee that your customer base will be retained.

Now your customers are coming back for more each month. You’re retaining customers…so, how do you expand your customer base with email marketing? Well, you don’t necessarily have to do anything. If you’re a business owner, you already know that news of a good business travels fast. People will pass on great experiences they’ve had and you’ll start seeing new faces everyday. In the digital world, news of a good business travels even faster.

Already, you know that there are several useful tools built right into your email marketing campaign. One of the best features, however, has not yet been mentioned. And that feature is forwarding. Yes, it is as simple as that. You’ve passed on emails before; maybe you’ve gotten a good joke or a meaningful email you thought a friend could use. Now you’ve got customers who can pass on great deals from your business that they think they’re friends or family could use.

Now you can understand why email marketing works so well. It is extremely targeted and expandable as users can forward messages to friends and family unending. With great promotional tools, keeping customers in the store to give you repeat sales has never been easier. Find out exactly how email marketing can help your sales grow today!

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.