Retained and satisfied customers buy more frequently, spend more money per sale, and refer others to your business. These proven statistics make it clear that keeping customers coming back should be a priority for any business. It is now easier than ever to make sure that your most loyal customers continue to do business with you. Using strategic email campaigns will keep your customers up to date and informed about all of your company’s events, promotions, new products, services and more! Don’t begin your email campaign blindly. Here are just a few tips you should know before getting started.

Personalization and Customization

Obviously one of the most important aspects of email marketing is getting the customer to read the message. If an email message is not tailored just for your customer they are unlikely to read it. Personalizing emails with customer names makes them feel they were specifically targeted to receive the email. The customer won’t feel special if the message is too broad or generic.

Follow Up on Previous Emails

Keep the emails going. Make sure the customers know you’re still there working for them. Be sure the products met the customer’s expectations and work out any problems they may have encountered.

Catch Interest Immediately

The first visible screen is the most important section of your email campaign. If the customer’s interest isn’t captured right away they are unlikely to scroll down any further. Place incentives such as coupons or special offers on the first screen. When the customer knows the email will benefit them they are far more likely to continue reading the email.

Choose a Good Subject Line

Avoid using subject lines that will be filtered out by anti-spam software. Don’t use ALL CAPS, words like “FREE!” or excessive exclamation. Use of words and phrases like this will be sure to get your email campaigns filtered out by anti-spam software. Simply tell the customer what you are offering to them without using sensationalism or hard-selling.

Include a Brief Description of Your Email

Also aiding in capturing attention right away is a brief description of what the email can offer your customer. Include what content is being offered in the email as well as the benefits to the reader or subscriber. Include who reads your email as well as how often the letter is published. Finally, include a call to action with a clear description on how to subscribe.

Using email marketing is one of the fastest and easiest ways to keep your best customers coming back. These emails make the customer feel valued and contain several marketing tools to entice them to buy more frequently. If your business would like to retain more of its best customers you simply cannot overlook the qualities of launching an email marketing campaign!

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.