3 Tips For Effective Advertising with adCenter

Want to get new customers? Search engine marketing is an effective way to reduce advertising costs and get the new customers your business deserves. Microsoft adCenter is an online search engine marketing program that can boost sales as soon as you sign up. You only pay for this service when your advertisement is clicked on, and what’s better is that when you pay, you can pay with pennies. Because of this insignificant investment, you’re return will be better than ever!

Choose Keywords

Keywords are extremely important marketing tools for your search marketing campaign. You want to know what words people are entering in the search engines to find what you sell. Once you know that, you can use those keywords in your advertisements, making your ads show up in the search engine results pages and generating higher sales. You may have already known what keywords are for if you’re already involved in search engine marketing. But you may not have known these quick tips. Include keyword variations. This means alternative spellings, misspellings, singular and plural forms. Not everyone will enter the same text even if they are searching for the same thing, so include these variations. Another way to improve your search results is to add some very specific keywords. Try adding specific product or service names and descriptions as this can aide your results if a customer already knows what they specifically want.

Write a Search Ad That Sells

So you’ve signed up with the Microsoft adCenter program, now what? It’s time to write your ad. And since you’re getting great placement, you’ll want to write the best advertisement you possibly can. Here are a few ways to improve your ads.

Include one of your most popular keywords in your advertisement as this will achieve higher placement for your ads. Make sure that the advertisement is easy to understand and the offer is specific and clear. Vague terms can broaden the search results to the point of your ad not being included in the results. Upon sign up, an adCenter representative will be available to assist you in writing a successful advertisement if you choose.

Ad Placement

You want potential buyers to see your ad. So the placement of your ad is crucial in generating results. Something to remember is that search engines themselves have different audiences so be conscious of which search engines you place your ad in.

You won’t believe the immediate results and boost in sales you’ll get with a search engine marketing campaign. Get the new customers your business deserves and start your search engine marketing campaign today!

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.