If you ever have done a web search lately you probably noticed the “Sponsor Links” section on the right hand side of the page. You may have even asked yourself, what are these links and how can I get them to work for my business?

What is pay-per-click?

These links are called Pay-Per-Click and can increase a website’s traffic by large amounts. However, unlike other online marketing tools, Pay-Per-Click is just what it says, you only pay for the amount of times someone clicks on the link to visit your site. This can be extremely beneficial to any business because you only pay for the customers that actually come to your site.

Search engines such as Yahoo! and Google both use Pay-Per-Click and provide ways that your business can be found on the top search results for a given keyword. Pay-Per-Click is an easy and effective way to get your website on the top of search engine ranks. Unlike organic search engine results, which are ranked according to complicated algorithms, you simply pay to have your site on the top of search engine results. By charging only a small amount of money per click, PPC can have a huge return on investment for your business.

How can I use Pay-Per-Clicks for my business?

Getting started with PPC marketing is simple and easy. However, businesses do have two choices when starting such a campaign, they can either choose to run it themselves or have an outside company do it for them. There are several programs out there that allow you to run your own PPC campaign. However, these programs can be very time consuming and costly for your business to run and if you are like most businesses you probably do not have the time to waste on such a campaign. That is why there are many companies out there that are ready and willing to help you with all of your PPC questions and needs. Many run all aspects of the PPC campaign so all you have to do is sit back and watch your traffic and sales increase.

As you can see, launching a Pay-Per-Click advertising campaign can be a very easy and affordable way to increase traffic to your site. At the same time, because you only pay for the amount of people coming to the site, so you lose nothing if it does not work for you.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.