What comes to your mind when thinking of some of the businesses you use the most? Before you even realize it, that corporate logo runs through your head, and you think about everything that it stands for. This is because we are extremely visual beings. If we can see it, we’ll remember it, and we’ll remember what it means and stands for. For this reason, corporate logo’s are extremely important for your business. With a logo comes memorability, which is one of the key goals for business, right? So here are some things to keep in mind when brainstorming ideas for your logo.

A Fitting Company Image

Simply put, your logo is your business. Obviously, a law firm is not going to want the same design as a sporting goods store. The law office will want a more conservative design. Make sure that the logo design you choose is relevant to your business. A good logo design will make future customers take your business more seriously.

Make Your Logo Unique

Differentiate your business from the others. You definitely don’t want anyone to confuse your logo with another company’s, especially your competition. The more unique your image is, the more memorable your company will be. Not to mention, original logo artwork is also important for trademark reasons, too.

Once You’ve Got It, Use It

Be consistent with the use of your logo. Letters, memo’s, brochures, envelopes, etc. are all appropriate documents to use your logo on. Using your logo on everything your business creates and distributes will make you look more professional and greatly improve memorability.

Use Appropriate Colors

One of the hardest choices you will have to make in creating a logo is choosing colors that you feel represent your company. There are colors that represent certain feelings, emotions and ideas. You should do research and choose appropriate colors that would well represent your business and what it stands for. Also, be sure that your logo looks good in black and white for photocopying purposes.

Creating a great looking, meaningful, and memorable logo is very important to your business. You want your customers to see your logo, and think only about your company. Make your business memorable with an effective corporate logo!

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.