With millions of searches being performed daily, maximum exposure on the internet is critical for your business. The fastest way to get the most exposure is with pay-per-click search engine marketing. Pay-per-click, or PPC, is all about keywords and phrases. Most popular search engines have PPC programs that your business can take advantage of. So how does PPC work? When someone searches for any of the keywords you have bid on and submitted to the search engines, your company shows up under the “sponsored links” section of the results pages. And just as the name suggests, you only pay when your link is clicked on. Your click through rate will vary depending on what search engine you are with, and on the popularity of your keywords. If it is well maintained, a PPC program can be a great investment for you business.

It is getting more difficult to keep peoples interest on the web. So what you do not want to do is waste their time and irritate potential customers. Specific keywords must be used in order to create an effective PPC campaign. Vague words and phrases can create confusion and not allow customers to find exactly what they are looking for. If you need help finding relevant keywords, there are several online tools to assist in doing this.

Traffic to your website is great. You can generate thousands of visitors to your website, unfortunately, traffic doesn’t always mean sales. To get sales you must attract qualified customers. Generating relevant keywords to submit to the search engines is crucial for attracting qualified customers and getting sales and performance from your website.

The first few links among the sponsored links are going to get a better click through rate. The higher up on the list you are the better the results are going to be. In order to get to the top of this list you have to outbid other companies. A higher bid equals higher exposure and higher sales.

There are PPC programs out there that can be self-managed. However, most businesses just don’t have the time to do so. If this is the case for your business there are professional internet marketing firms that can fully manage your pay-per-click campaign. Pay-per-click may just be what your business needs to get a boost over the competition.

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.