By now you may have realized that your business is in need of an email marketing campaign to keep up with today’s competitors. You’re right. Email marketing is a rapidly growing marketing method that gets your business trackable results. So how does it work? It’s simple, really. First, information is gathered from customers one of several ways. Once that information is obtained, strategic email campaigns can be sent out to your customers. These campaigns can feature a variety of marketing tools including printable coupons, email feedback and comments, personalized campaigns, and more! These marketing tools give your customers plenty of reason to keep coming back. One question remains. Managed email marketing or self-service email marketing?

Managed Email Marketing

Managed email marketing is set up completely by a professional marketing firm for a monthly fee. There is no hardware or software to buy and no new programs to learn. Just send your customer’s information to the professionals and they’ll do the rest! You’ll get personalized email marketing campaigns sent out to your customers every month, customer database management, message formatting, SPAM filter testing, personal support and tracking reports. Let the experts take control of your marketing campaign!

Self-Service Email Marketing

Self-service email marketing features do-it-yourself software. With self-service email marketing you can create professional email campaigns, deliver your campaigns at anytime, and get detailed tracking reports. If you’ve got the time to take care of your own email marketing campaign, self-service may be just right for your business!

No matter which email service your company decides on, you can’t loose. Both services are premium internet marketing tools that will help your business explode profits! It comes down to how much time you’ve got to manage your own email marketing campaign with self-service email marketing and if you’re business is willing to give that time. If not, managed email marketing may be a perfect match for your business.

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.