Crucial Terms Used In Email Marketing

So now that you have decided to start rolling out an email marketing campaign you need to get caught up to speed with a few terms. Not only should you know what the word is, but you also must know how it affects your business. Here just a few important terms:

Hard Bounce

A hard bounce is when an email is returned to the sender for a variety of reasons such as misspellings, old account, etc. However, the main principle in a hard bounce is the fact that it permanently undeliverable. This means that you will never be able to contact this person via the address.

Soft Bounce

Unlike a hard bounce a soft bounce is a return to sender that can be redelivered to the recipient. This means that the address is good, however the users email box may be full or the email server was down. If you receive a soft bounce make sure to try to send the message back to the recipient.


A click-through is exactly what you want your customer to do and that is clicking the link that you placed in your email. Many times, companies will give click-through rates as a percentage of number of unique click-throughs compared to the number of emails sent out.

Opt In/ Opt Out

Opt in/ Opt out are just the opposite of one another. An opt in occurs when a person requests that he or she is added to the mailing list. Therefore, an opt out occurs when a person seeks to remove themselves from the mailing list.

While there are many more terms used in email marketing these few are a great way to start understand what is going on in your campaign. And remember while these terms are here to help you, there is a lot more to email marketing.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.