Every Great Logo Has These Four Elements

Now that you have begun the starting stages of launching your new business, you must take the time to create an effective logo that will be remembered by your new customers. However, before you start the long process of designing your logo remember these few tips so that you create the best logo for your company.

Color Scheme

Just like a website or an advertisement, the more colors does not necessarily mean that that the logo will be more effective. A good rule of thumb when designing a logo is to keep it to 2 or 3 colors so that it is not too much to remember and it is still professional.

Fits your Business

This is perhaps the most important aspect of logo design. Just because you think a certain logo looks good does not mean it will look good for your business. For example, do you think that Nike’s logo would look good on a law firm’s logo? Probably not. In order to find a logo that works for your company be sure to do some research into your competitors logo designs. More importantly however, be sure to know what your customers are looking for when searching for your business. If they are looking for trust then make sure that your logo conveys that you are indeed a trustworthy company.


A great logo will not only fit your business and look good but more importantly it is easy to remember. The biggest problem many businesses encounter when designing a logo is picking one that is too complex. While at first it may seem unique and special, a complex logo only makes it hard for your customers to remember your logo and essentially your business.


Another important element that all effective logos have is uniqueness. With so many small business out there these days it is critical for your business to stand out from the rest. While a unique logo is important, don’t forget about the other rules that I have already stated. A unique logo does not mean that it has to be colorful and complex instead it can be simple and straight to the point.

Making an effective logo can be a long process, however in order for your new business to become successful you must take the time and design a logo that will work for you. If you have any problems or issues when designing your logo, there are hundreds of companies that can help you with the process.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.