If your business is one the web, you’ve also got to be involved in search engine marketing. An overwhelming majority of websites that are found are found through a search engine. You have to draw traffic to your website, but not just traffic, you want qualified traffic. You don’t want people just browsing around, you want them to buy. Ad listings in search marketing can greatly improve the quality of traffic driven to your website. Here are a few simple steps to better target prospective clients.

Describe Website Features

Describing features and benefits of your website is a good way to get the attention of potential buyers. Being specific in your search ad will cut out most traffic that is not qualified to buy what you offer. After all, you want people to buy from your website, not just browse.

Target Your Audience

Who are you speaking to? Depending on who your audience is, you’ll want to talk to them differently. Are you trying to appeal to an entire construction company? Or are you talking specifically with the owner of the company. The style of your writing will change dramatically depending on your audience. Make sure you know who you’re talking to.

Offer Competitive Advantage

Be familiar with what your competition is doing in advertising. Once you’re aware of how your competition is approaching their search ads, you can come up with your own. You can make yours unique and offer some features that they do not. Make your business, and ads stand out from the competition.

Sense Of Urgency

Just like in any other advertising campaign, a sense of urgency online strikes up emotion. People think they need to act fast or they’ll miss the opportunity of a lifetime. It’s proven that people will respond to this urgent emotion. You want people to check out your website now, not later. Write ads that create quick calls to action. Act now or lose!

Keywords & Call To Action

There are specific keywords that people are typing in to search for your product or service. You need to find these out and include them in your ad copy. Not only will this boost your search engine ranking, but it will drive more qualified consumers to your website. Next, tell the consumer how to buy. Avoid using cliché links like “click here.” Instead, be more specific with phrases like request more information, buy now, download here, request an appointment, refer a friend, etc.

Following these steps will ensure much more quality traffic to your businesses website. Don’t wait any longer for your website to be successful. Start getting qualified traffic today by writing effective ads!

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.