Before any successful business venture comes planning. Building a website is no different. You absolutely must have a plan and a purpose when designing a website. Do you want the site to simply build your brand and feature an online brochure? Maybe you want to point potential customers to a selling location? Would selling online cut costs and boost profits? There is one all encompassing question. What do you want your website to do for you?

Do You Want to Build Your Brand?

You may simply want to put your brand out there to get recognition and make people familiar with your company. Create an online brochure for customers to browse and learn specifications of your products and services. Point people to locations where they can purchase your product if they cannot do so online. Make it known who you are, what you do, where to find you, and how to contact the business.

Do You Want to Sell Products & Services Online?

Selling online works for any size business. E-commerce greatly affects your reach from local to national and even international. Provide your customers with a detailed online catalog and provide them with a secure ordering system. More people are becoming comfortable buying anything and everything online. E-commerce is an excellent way to explode sales, increase your companies reach, and level the playing field with your competition!

Do You Want to Provide Customer Service & Support?

Another service a website can provide is customer service and support. Troubleshooting guides and frequently asked questions (FAQ) can be a great help to your customers. Providing this information as well as technical information online will save time, effort, and money when compared to employing customer service personnel.

These are some of the things that you have to think about before designing your businesses web site. Each website design option has its own benefits, however, you’ll find you get the best results when using them all in combination. Think about how you want your website to perform, and what you want your website to do for your business. That way, once it’s up…it’s working the way you need it to.

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.