When launching a website, one of the most important goals you must achieve is appealing to your target audience. At the same time, you must stand out from your competitors. However, in doing so, many times businesses go to far and make their site too busy. While they may think it looks great, they are really driving potential customers away. Here are a few tips to make sure your site is up to par with your competitors.

1. Use a simple straight forward color scheme.

Nothing is worse than a webpage that is so colorful that you can hardly read it. For starters, use only two or three colors for your entire webpage. Also make sure the colors are complementary and are pleasing to the eye. It’s very hard to keep people at your site when they can’t read what’s on it.

2. Use a template

Your site will look and feel its best when you use a consistent look throughout the

site. While you don’t have to use a pre-designed template, you can create your very own template and use it throughout the webpage. Doing so will add to the look and feel of your site and also help customers navigate through it.

3. Use graphics and other effects sparingly

Another problem that many businesses run into when designing websites is using too many special effects. While at first they may seem flashy and great, too many, can take away from the website and untimely turn off potential clients. Also, special effects can cause increased download time for your site, which also hurts traffic to your site. Therefore, as a rule of thumb only use one or two special effects in your entire site so that the customers are not distracted and are able navigate your site quickly and easily.

Remember, just like a brick and mortar store front, too much clutter will turn away potential customers. Keep your site simple, straight forward, and appeal to your clientele and you will be surprised at the all the new traffic to your site.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.