Selecting The Right Logo Is Critical To Your Success

As you well know logo design and branding to any business is very important. However, it is important to find the right type of logo that will fit your businesses needs and mission. Before developing a logo, make sure that you know the 3 basic types of logos that you can choose from.


A text based logo can be one of the simplest logos that you can choose, however it can also be the most effective. A text logo encompasses the name of your business with a special font and borders or shading around the letters. Doing a text based logo is a great way to not only have a simple logo for your company, but also increase your name recognition because your name is your logo. Think of these companies Coke, Dell, etc.


Graphic based logos are the most popular logo to date, and many times having the most success. For example, some of the biggest brands in the world have graphical logos, such as Nike, Microsoft, and Pepsi. Indeed graphic logos create some of the best brand names in the world, so make sure to pick one that works for you. Don’t forget that many small businesses make the mistake of creating a logo that is too busy. Remember that when creating a graphic based logo that it is simple and straight to the point so that your customers will remember you.


As you probably can figure out, a combination logo takes both aspects of a text based logo and a graphic logo. These are by far the most popular types of logos because it takes the advantages of both types. To begin with, combination logos can have great results because not only will your customers remember your name but also link it with the logo that is right next to it. However, when creating a combination logo it is essential that you make both the logo and the text go together and to keep it simple. One company, Ford uses a simple text and graphic logo to represent their business and is one of the most recognizable brands in the world.

There is no right or wrong type of logo for your business, however be sure that you know which type of logo will work best for your business. Make sure that when you create your logo that it represents your business and at the same time increases recognition to your customers.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.