Sending out strategic email campaigns is a great way to improve customer loyalty and gain new customers. Your customers will appreciate all the special offers and benefits they will receive from the newsletters. Before you start sending out your email newsletters, though, you’ll need customers to send them to. So how do you get customers to sign up? Here are a few tips to improve opt-in rates for your email marketing list.

Advertise It

A big mistake company’s make is simply placing a link to their mailing list at the bottom of their website. You really shouldn’t rely on this. Your website is made up of several pages so why wouldn’t you place a link on every page? Even better than text, place a sign up graphic on nearly every page encouraging customers to sign up. After all, the more people you get signed up, the more people through the doors.

Be Trustworthy

Assure your customers that you will not sell their information to other advertisers. Furthermore, have a link on your website to your company’s privacy policy reassuring the customer of your businesses concern for them. Email Marketing is a permission based service. Keep your customers trust; you don’t want to be perceived as a spammer.

Encourage Registration

Give the customers plenty of reasons to sign up for your email newsletter. Tell the subscriber of the benefits that they will receive. Encourage registration with promotional prizes like coupons, shopping sprees, or free shipping. People respond much better to offers when they know they will get something in return.


Make sure to understand how often each customer expects to receive your newsletter. You don’t want them to be annoyed with getting the newsletter too often. At the same time, some prefer to be updated daily. You also want to make sure your email is successfully delivered. Have your clients enter their email address twice to make sure that there are no typo’s made. Check to make sure you have the right person, send out a confirmation email before you begin your email campaign. Finally, be sure to include a thank-you page after the customer has signed up.

Take these tips into careful consideration while building your email marketing list. Following these simple steps will ensure a much better opt-in rate, resulting in a more profitable email campaign.

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.