Have you ever read an interesting article online and then come to find that it is over three years old? After reading the article, how long did you end up staying at the site you were visiting? Not long I hope! Keeping your website up to date is one of the easiest and most important things that you must do. While it may seem like a bear to go though the entire site and update everything, you only need to do a few things to make your site look like it was put up a few weeks ago.

1. Write articles

Not only are articles great for increasing your search rank, but it is also a great way to let your client know that you still care about your site and company. If you are not sure what to write about then simply write about the current trends in your industry or new products that you have. By placing the time and date on the article your customer will know exactly when you last updated your site.

2. List new accomplishments of your company

If your company has been nominated for an award or honor, be sure to list that somewhere on your webpage. At the same time, list new happenings with your business such as hiring’s, promotions, and accomplishments of your employees. Also another great idea is to mention any press releases.

3. Testimonials

Another great way to keep your webpage up to date is to add customer testimonials to the site. It is a great way to add both timely material and also show off your great customer service and support.

4. Have seasonal specials

Having seasonal specials shows your clientele that you are keeping your site up to date. At the same time, specials help to drive revenue to your site and give customers a reason to buy your products.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.