These Techniques Can Assure Your Online Success

In today’s cut-throat business of ecommerce, becoming listed at the top of search engines is quickly becoming one of the most important and hardest aspects of the business. With more and more small businesses starting to launch websites, optimizing your page for search engines is a never-ending process that requires your constant attention. However, there are 5 basics steps in search engine optimization that can assure your success with search engines.

Title Tags

Titles tags are not only important to search engines but they are even more important to your potential customers. Even if you have a high page rank, the description of your website in your title tag can be the tipping point of losing or gaining new customers. Remember, that when making your title tags that you use your company’s slogan and keywords. That will make you stand out to your potential customers. At the same time, never use exclamation points or symbols that will make your site look unprofessional.

Link Popularity

Today, many search engines look at the amount of times other websites link to your site. The main reason for this is because no one would want to link to a bad website and thus a highly linked page must be significant. Not all sites will help your page rank. Make sure that you are being linked to pages that are relevant to your site.


Keywords are perhaps one of the most critical elements of any search engine optimization campaign. Make sure that when designing your website that you are optimizing it for keywords and phrases that your audience is using. Make sure to research and find the best keywords that are neither too general nor too competitive.


One of the biggest mistakes many people make when designing a website is to optimize it for search engines and not the customer. Remember that when designing your site to put the customer first and search engines second. After all, a poorly designed website is worse than a poor page rank.

Remember the Search Engine

Always remember what the search engines look for when going through your site. Because they rely on text based information, make sure that aspects such as the HTML coding, title tags, and links are all optimized for search engines. At the same time, make sure that your site is clean of any type of optimization that may get you banned from a major engine.

Remembering these basic tips when creating your website can be the difference between your small business succeeding or failing. And remember that search engine optimization is a constant and ongoing process that requires your constant attention. If you have any questions or need help with SEO there are thousands of companies that will guide you through the process.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.