Search Engine Marketing is an integral part of marketing today. With over 80% percent of websites being found through search engines, your site must be optimized to appear in those search results. There are several ways to optimize your site to make sure search engines find and list your site within the first few results pages. Here is a list of a few of the more important ways to optimize your site.

Link Popularity

In the search engines opinion, if there are other websites linking to your site, then your site must be valuable. Obviously people will not want to link to a bad website. Links are a definite plus for your website’s search ranking; however, you have to be careful of what kind of links you place in your site. Make sure you are linking to websites that are relevant to what your site offers. Search engines will take note of this and give your site a better ranking.

Target Audience

Design your website for your target audience. Don’t only design your site specifically for the search engines. After all, the purpose of your website is to inform your target market, right? So give the people what they want and search engines will notice. Search engines look for pages relating to the keywords people search for; and if your site includes those keywords, you’ll get listed.

Research Keywords

Don’t assume what your target market is searching for. Do some keyword research. There are plenty of online tools to help you determine what your audience is looking for everyday on the web. Be sure to stay away from keywords that are too general. These words will more than likely point to way too many websites and yours will get lost in the mess of endless results. Choosing the irrelevant keywords can really hurt your websites potential.

What Search Engines See

Search engines can’t see all the fancy flash pages, drop down menus and graphics that we can enjoy. They rely on text based information. If you want to know exactly what they see, right click on the background of your website and hit view source. See? All text. But know that it is alright to have the features mentioned above, just be sure to have some form of HTML links on all pages. This code is how search engines determine what your website is all about and where to place it in their massive directory.

You’ll get great traffic and great results using search engine marketing correctly. Follow these tips carefully, do your research, apply the research to your website, and you’ll please your target market and the search engines.

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.