Why Is It Crucial That You Speed Up Your Web Site Today?
The internet offers something that no other type of medium has ever offered to date and this is the speed at which users can get and find information. Whether it is simply looking up the weather or as complex as connecting businesses together, the internet does all of it in breaking speeds. However, while as fast as the internet can be there are a few things that can slow your customers up when they are visiting your site. Because of broadband and increased bandwidth, many web developers are becoming sloppy and slowing down their site for the visitors to their site. It is also important to note that over 22 per cent of Americans still have dial-up modems. This means that it is especially important to lower the time it takes to load your web page. Every second that a person has to wait is another person leaving your site for your competition. However, there are a few ways to increase your page’s speed.
Optimize HTML
One of the best ways to lower the load time of your site is to streamline your HTML code. Make sure to clean up old data that is not being used anymore. More importantly however, clean up any unnecessary code that may be slowing down your site. This should help to immediately speed up your web site.
Pictures and Graphics
While every one likes good looking pictures and graphics to spruce up their web site, using too many can be a bad thing. Try to use only a couple of pictures or graphics per page and try to keep each of them under 10 Kb. While you may think your site needs pictures to look good, the tradeoff may be less traffic to your site.
Keep it Simple
These days everyone wants information on the web to be straight and to the point. Try to keep your pages as small as possible and try to aim around it being about 30 Kb or less. While it may be difficult, keeping your page simple will not only help lower your web sites load time, but also help your visitors find exactly what they are looking for.
Just like everything in today’s world, the faster the better. Try to keep your site as speedy as possible so that you do not lose any potential customers. Remember these tips and your site should stay as fast as it can be.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.
