These Things Can Make Your Email Campaign A Failure.
Like with anything else, an email marketing campaign is not fool proof, in fact there are several things that you can do to ruin an email marketing campaign. While many of them are minor details it is absolutely crucial that you do not do the following things in your email marketing campaign.
Do not Sell the Product
In any email campaign you first goal should not be to sell your product or service. Instead get the customer interested in the product by simply writing about it. Likewise, you should include articles and tips about the industry that you are in.
Never add email recipients to your mailing list that either did not approve of you to email or that you paid for. Doing so will only hurt your reputation as a company and you probably will not see an increase in sales. More importantly, think of the amount of SPAM that you receive in your inbox daily. You and your company do not want to stoop that low.
When finished creating your email newsletter, make certain that everything works. Bad links can lose your reputation and cause you to lose subscribers to your newsletter. More importantly however, make sure that the content and information in your email makes sense and is relevant to your objectives. Also don’t forget to read and reread for mistakes and errors in your work.
Always make sure to look for incoming messages from subscribers. Doing so will make sure that you are not bothering anyone who does not wish to receive the emails any more and also give you an opportunity to read any feedback that your customers may have.
Avoiding these few things can and will save your email marketing campaign from certain failure. A great email marketing campaign is a great cornerstone to any business. Make sure that yours is always up to par.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.