ARE YOUR CUSTOMERS COMMUNICATING WITH A PERSON OR A BUSINESS?
With further development in technologies like cellular phones, instant messaging, PDA’s and mobile email, the world is becoming more personal. People identify better with actual people than with a business. They want to feel that there is a real human being on the other end that they are communicating with and not some generic business reply. The same applies to your email marketing campaign. Follow those quick tips on how to add personality to your email campaigns for maximum success!
Be sure to welcome any and all questions your customers may have. Having a separate email address for customer service is a great idea, but don’t let it turn generic. Send a reply from a qualified real person. Answer their question in full and ask if they have any more questions. Not replying to a customers email is an easy way to lose credibility. Answer your customers emails immediately!
Use A Real Person
The reader will feel more comfortable reading a newsletter from an employee of the business rather than the business itself. Let this person send out the emails and inject their own personality as well as the collective personality of the business itself. This way, you don’t stray from the image of the company, but you also include that crucial human element.
Has your company had any recent outings, promotions or events? Did anyone take pictures of them? Include these in your newsletters with a brief description of what went on. Including these pictures can make your customers feel almost like family and much closer to the company.
Remember that each person that receives your email newsletter is reading it by themselves. You are not projecting this letter onto a pull-down screen in a meeting room for a large group to read. Speak to the people as if you are speaking to them one on one, because you are. Think about how you would write the email if you were writing it to a friend. This can be tricky because you need to balance personality with a good business sense. It is important to find the thin line in that regard.
Personality is an aspect that is too overlooked in a fast paced business world. With so many automated answering services and generic reply emails sent out, people crave personality. Don’t be afraid to put some personality into your email marketing campaigns and watch your business thrive!
About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.