Why It Is Important To Optimize Your Website For Search Engines
If you are thinking about or designing a website developed for your business, it is crucial for you to understand the importance of search engine optimization (SEO). The main reason you probably put your company online is to gain new customers. However, how do you gain new customers if potential clients are unable to find your website? Before the advent of the internet, when trying to locate a new company, people would first turn to the yellow pages of a phone book. They would then look at the list of companies that fit there specific needs or wants. However, if a company was not located in the yellow pages its chances of being found by a new customer dropped dramatically. This meant that the company who was located in the yellow pages had a much greater chance of being found by potential clients.
The New Yellow Pages
Now that internet access is available to the majority of consumers, many people use search engines instead of yellow pages to find businesses that they are looking for. Likewise, if your website is not listed in the search engine, or it is buried several pages deep, the odds of a customer navigating to your page are slim and none. This is why it is so important to have your website easily accessible. In fact, if you are not located on one of the first few pages of results you are losing thousands of potential customers. Studies have proven that sites that are located on the first two pages of results have much more traffic directed towards them.
Cheap and Effective
If you are like many businesses you probably want to save as much money as possible and may think that SEO is not worth it. However, there are many advantages of using SEO for your company’s website. One of the best things about search engine marketing is that it is very cheap compared to other methods of advertising. In fact, because people are voluntarily looking for your business it means that it much more effective than commercials because they are actually interested in your products. When you stop and think about it, a SEO campaign only targets customers that are actually interested in your products or services, no other type of advertising can compare to that. It has also been shown that SEO campaigns have a much greater return on investment than other advertising vehicles.
There is Hope
Now that you realize the importance of search engine marketing, you probably are wondering how you can get your site optimized for search engines. The good news is that there are hundreds of companies that will help you in your SEO campaign and will work with you to increase your search engine rank. At the same time, there are many websites that will provide you with more information about SEO and its advantages. And remember, the easier it is to find your webpage, the easier it will be to attract new customers.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.