HOW CAN IT IMPACT YOUR LOCAL BUSINESS?
It is well known that internet search is changing the way people connect with businesses. If your website doesn’t show up within the first three results pages you’re being overlooked. However, there is another division of internet search that is widely untapped. Local Search. Everyday thousands of people in your local area search for products and services available in your area. You want to make sure that your business is the business that shows up in the local results pages when your products or services are searched for.
What Is Displayed
Even if your company doesn’t have a website it can take advantage of local search. Local search will create a one page site with your businesses information. The address, phone number, and store hours will be displayed on your site for prospective clients to view. Also aiding customers is a map to your business. These maps are wonderful tools for customers to find your business. They feature street names, text directions, and zoom options. If your company does have a website, a link to it may also be included on the local search site.
People utilizing local search are already interested in what you sell. This means less work for the business and more sales. Local search will strengthen local brand awareness and generate local leads because it is targeted to customers who search for products and services online but purchase locally.
Think about how many times you search online locally for products or services. This is something that thousands of people do everyday. Now think about what a disadvantage your business is at if it is not listed when your products or services are searched for locally. You want to make sure that your business is listed, and that it is listed among the top results in a search. Local search is an inexpensive new way to ensure more business from people right in your neighborhood!
About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.