HOW TO HOLD PEOPLE’S INTEREST IN YOUR
EMAIL MARKETING CAMPAIGNS
We all get junk email everyday. Most of us can spot spam with just a quick glance at the subject line. However, a benefit of having a permission based email marketing system is that these customers have asked you to send them mail. And since they asked for it – they’ll open it. Getting them to open it is the 1st step…but don’t forget you still have to hold their attention to ensure they continue to open your emails. Here are a few tricks to keep your customers opening and reading your email newsletters.
Who Are Your Subscribers?
Don’t forget who your target market is. You’ll need to tailor your email marketing campaign depending on what group of people you are communicating with. Are you talking with teens? Do you know what is popular in their age group? These questions can greatly improve response and interest rates.
Don’t assume that all of your subscribers are running the newest computer system, in fact, most of them are not. In light of this, you may need to make some changes in how you send your email newsletters. For example, offer an HTML and text version of your newsletter. Some may not want to take the time to download an HTML based email if they are operating at a slower internet connection speed.
What’s In It For Me?
This question is asked just about every time anyone is thinking about doing anything, including reading your emails. Make sure the customer knows these emails are being sent out to benefit them. Including special offers like coupons, gift cards, or promotions will greatly improve readership.
Points Of Interest
Nobody has time to sit through reading paragraph after paragraph in a newsletter. People are much more prone to skim rather than read carefully. Because of this it would be in your best interest to include numbered or bulleted lists as points of interest for your reader. Include all the important information here, and also link these points to more information about the topic in question in your newsletter.
Don’t let your customers stray to another company. Make sure they know you are always keeping them in mind. Maintaining healthy customer relations must happen in every aspect of your business, including your email marketing campaign.
About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.