Simple Ways to Exhibit Your Brand Online
Whether your company has a website already or doesn’t have one yet ask yourself – does our site exhibit our brand successfully? This question is important to ask because your brand is your business, without it viewers won’t completely understand who you are. Discussed below are tips for applying your brand to your website and how to completely execute those applications.
Applying Your Brand To Your Website
Outside of the World Wide Web your brand is a representation of your businesses personality. When designing your site there is no reason to leave your brand behind. Have company references at hand, such as newsletters, marketing plans and even your company handbook. These references will constructively guide you through your company’s image. You want your site to be visually stimulating to viewers who are both unfamiliar and familiar with your business. Those that are unfamiliar will judge your ‘name’ by your entire site. Those that are familiar will go right to the resource they want, looking past your design techniques. Keep in mind the Internet is the number one source for information. You can create different designs and use videos, pictures, and colors to exhibit your brand. You want all that your brand represents to be applied to your website. If you’re having difficulty brainstorming, read my other article Logo and Branding As A Team. Two great examples are www.apple.com and www.pepsi.com.
A One-Stop-Shop Website
Consequently it would be silly to create a website that has no vital information or information that doesn’t entice your viewer to act. Make sure you give them all the information they would need. For example if you manufacture tea, give your viewer a real insiders look by telling them where the tea comes from, how the bags are assembled, why you choose the ingredients you do, what makes your company different, and even a description of what each tea tastes like. With your website you must fill your viewers with endless amounts of information. By doing so you show love for your products and brand, which builds credibility and pleasant thoughts in the viewers’ mind. Don’t forget contact information, subscriber page, credit security and all the information you can provide on your product and brand.
If you’re just beginning to create a website for the products your business offers, do it with your brand in mind. Your website should be your viewers’ complete place for information on your business. Additionally, don’t make your viewer wonder. Give them all the information a consumer would want.
Let Kinetica Media guide you through the process and open your new world of communication. Visit us at www.kineticamedia.com. The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.