Three Email Marketing Tips That Make It Easy For Your Subscriber
Easy is the name of the game. Email marketing receivers love it when your company keeps it simple and easy. Discussed below are three ways to make email marketing easy for your subscriber.
Easy To Subscribe & Update
Place your “subscribe here” link on every page of your site; from your home page, to product/service links, to “about us” needs to have the link. This way your viewer can subscribe anywhere and at anytime. As well, place the “subscribe here” link on transitions, confirmations and other emails sent to subscriber. This can bring in new customers through “word of mouth” or “through the grapevine.”
When taking your future subscriber through the process of registration, three clicks are all you need. Click from link to subscriber page, click from subscriber page to submission and click from submission to confirmation. Keep it simple.
Once you have your subscriber give them the option to fill in more preferences. This option is put in with the emails they receive from your company. Avoid this during the request for subscription it can discourage your viewer and turn them away.
Easy To Identify Your Email
On the subject line of your email enter your companies name followed by an interesting phrase pertaining to email. This will get the viewer interested, while leading away from suspicion of spam. Stay away from dull, original subjects, it will only get lost in the mix.
Easy To Unsubscribe
Yes, this will be of value. When your subscriber is ready to unsubscribe allow them to do it in one click. Always keep the unsubscribe link on the bottom of your emails. This way they don’t have to hunt for it. If you make them hunt, you’ll likely get the “report spam” button or they will be ignored and deleted. This makes it easy on your company as well because then their email is removed from your mass list. This feature is beneficial to you and the subscriber.
Keep it easy and you will keep them happy. When drawing customers in make it easy and accessible. When getting identifying yourself through email, identify your company name and a striking headline. When saying goodbye to those not interested anymore, make it easy.
Let Kinetica Media guide you through the process and open your new world of communication. Visit us at www.kineticamedia.com. The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.
