Tips On How To Increase Brand Loyalty To Your Company
The goal for almost all business is to become so well known that their brand starts to attract customers by itself. It is even better when a company has such a loyal fan base that they will stick with them through the good and bad times. Take Apple for instance, long before the iPod and iMac become popular Apple have a very loyal fan base even though the company was very close to going bankrupt. In fact, many credit Apples loyal customers from saving the brand and the company. But how do Apple and other companies do it, how do they create such loyal customers?
Know the Competition
The first step in creating loyalty with your customers is know your direct competition. Even if they are bigger than you, to successfully brand your business you must know what is different about your company. Once you find your niche and what makes your company great, you can then start marketing the idea. For example, when Apple was competing against Microsoft several years ago, they launched a campaign entitled “Think Different”. Even though Microsoft was the dominate player in the computer industry, Apple advertised its Macintosh computer as a simple and easy choose for those frustrated with Microsoft Windows. While the campaign did not take down the Windows giant, Apple gained many loyal customers from it.
Know the Customer
Another successful key in branding a business is knowing the target customer. Many new companies think they know who their customers are and what the want. However, only few companies know how to give it to them. One of the easiest ways to find out what you customers want is to ask them directly. If fact, don’t be afraid to ask them their opinion or ideas to make your company better. As the old saying goes, give the customer what they want.
Know Yourself
The most important part in creating a loyal fan base is to find exactly who you are. Find out what others think of your store and what they like about it. After you find out exactly who your company is, you can then successfully bring out the best in it. Remember while you may have an idea how your company looks and feels, it is ultimately the customer who sets the look and feel of the business. And if you can successfully brand your business around the customer, you will soon start benefiting from loyal customers.
Creating brand loyalty is much easier said then done. However, if you create a product or service that is unlike any other and you brand your business around it, you will start to gain more and more loyal customers to your brand.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.
