Making Your Online Business Look Big Adds Instant Credibility
Everyone knows that a great looking website is the best way to attract online customers to your business. Even if you run your company out of your garage, you can make it look like it runs from an office tower. Here are a few tips to add instant credibility to your website and business.
Buy a domain name
Nothing is worse than visiting a site with a lengthy and hard to understand domain name. Not only is it hard for current customers to remember but it is even more difficult for new clients to find your site. More importantly however, having your company’s name as your domain adds instant credibility to your company. Nothing is worse than visiting a site that is hosted by some small company that you never heard of.
Get a professional logo design
Not only do logos provide brand awareness but they also add credibility to your company. Businesses with logos generally have a much more credible look and feel to them. At the same time, logos add to the general feel to a website and make the customer aware that you take pride in your company. More importantly, logos give a you a perfect opportunity to identify with your buyer. Logos and taglines can give potential customers insight into your business.
Give information about your business
Because of the nature of e-commerce many customers probably have never heard of your company before, let alone who you are. By placing this information online your customers will feel like they know just who they are dealing with. Be sure to put your phone numbers, employees, and address somewhere on the site.
These three things may seem minor and have nothing to do with how the website looks, but they do increase the credibility of your business. And in today’s world of online fraud, looking credible is one of the best things to do for your company.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.
