Tested Ways To Increase Your Open Rate
Starting an email marketing campaign is one of the best ways to increase customer loyalty to your company. At the same time, it is proven to be a cheap yet effective way to advertise. However, when starting your campaign make sure you know the basics of email marketing so that your customers will open and read your newsletters. Here are some things to remember when starting your campaign.
Subject Lines
Just like the headline of a newspaper, the title for your email needs to be captivating enough to make the client want to open it. The subject of the email is the deciding factor from it being read or deleted. Make sure that the subject lets the client know who you are and at the same time make them curious enough to open it. When writing your subject make sure to remember the emails you receive what makes you want to open an email. For example, don’t use capital words and symbols to try to force the client into opening it because it will only make your email look like SPAM.
Get People Excited
Because your clients will sign up for your newsletter, make sure to get them excited to receive it. If you are only going to use the email as a way to advertise products, you are not going to be very successful. Instead, you should offer some type of incentive for them to join up. A great way to do this is to offer your clients coupons, prizes, and other giveaways so that they will continue to use the newsletter and more importantly buy your goods and services.
Test Your Product
Before sending your email out to hundreds of your clients, make sure that it the best that it can be. Email newsletters that contain grammar, punctuation, and other mistakes are a great way to hurt your company’s image. So before you send out your email make sure to read and reread it several times. At the same time, send a test email to yourself so that you can see how it looks for yourself. This way you can also check to make sure all the pictures and links work so that when your customer tries to navigate to your site they can successfully do so.
As stated above, email marketing can be a great way to increase your customer loyalty. However, make sure to follow all of these steps so that your email marketing campaign is successful and worthwhile.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.
