Email marketing and RSS are excellent ways to communicate with your audience. This is due to the fact that your audience is asking for your attention. They seek and find your business to aid them in learning more about your market. What more could you ask for?
The digital world has made a large dent in the way consumers purchase products, receive information and educate oneself. This leads to why there is such a high demand for email marketing from consumers. Consumers see this form of marketing and promotions as highly beneficial to their pocket book and education.
Most importantly your business has to show your consumers that you have email marketing. If you ask a lot of consumers if they have email marketing most will ask ‘what’s that?’ Instead if you ask ‘are you subscriber to our email?’ The response will be “No, but what does that offer?” or “Yes, I am. Thank you.’ The way your phrase and speak to your clients is important. Try to relate, if sounds to business savvy they simply won’t understand.
Get your email marketing message out there and give the consumer what they want. Do this by placing your website address and subscriber information link on everything from brochures, pamphlets, gift cards, receipts, directions, and other in-store materials consumers will receive. Additionally, have a ‘subscribe here’ link on every-single-one of your pages on your website. If at any point they want to join they never have to search for the link. Also, train your in-store employee’s cashiers, floor supervisors, and any employee that interacts with customers to ask them if they are a subscriber. It never hurts to ask.
In doing these simple tasks your business will have done a lot to let your audience know about email marketing. You may now ask, “how do I keep subscribers?” Again give them what they want; educational information, promotions, news updates and any other information that will make them feel valued by your company.
Become proactive in your email marketing techniques. The word travels fast on the web, so ‘tell a friend’ and make your campaign beneficial to your audience.
Let Kinetica Media guide you through the process and open your new world of communication. Visit us at www.kineticamedia.com. The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.
