Three Common Mistakes When Designing A Web Site
I like to compare our society to the Mazda’s ‘Zoom Zoom’ slogan. Everyone today is just zoom zooming all over the place. So, who wants to read your long drawn out explanation of well…anything? Or scroll left to right? Or even read out of date material? No one. Described below are reasons why and solutions to the problem.
Yes, You Can Have To Much Information
When creating your site keep it simple. No need for paragraph after paragraph, simple short sentences will do just fine. Use creative eye catchers such as:
* Customized bullets make things easy to read, reduce space and draw attention
* Numbers (1, 2, 3) do too, they lead the reader to what they want to know
Our zoom zoom society wants their information quick and easy. Lists with subheadings are extremely popular, as well as links to another page explaining a topic. Even if it explains something minor it stands alone, is easy to access, and quick to read. This keeps the scroll bar longer and the page shorter. The viewer’s eye easily gets lost in all that information and no one wants to scroll forever.
Click, Click is easier and less frustrating than skimming.
Pictures, video’s and other graphics distract when they are everywhere. They draw attention away, not too. Highlight what is important with a graphic. If that is simply your logo on every page that surely is enough.
Yes, Horizontal Scrolling Is Bad
Standard Web pages usually for Dreamweaver default are 600 (h) x 480 (w) or 640 (h) x 480 (w) and Flash defaults are 1024 (h) x 768 (w) or 550 (h) x 400 (w). These are measured in pixels, the unit of measure used for the screen. When staying inside these lines you eliminate horizontal scrolling. Website viewers already scroll vertically and don’t want to scroll horizontally. Again in our zoom zoom society that just wastes time.
If you have horizontal scrolling it is guaranteed that less than half of your viewers are choosing not to scroll over. So stay inside the lines.
Yes, Your Site Can Go Out of Date
Have you ever seen a Website that says, Last Updated: January 2007? Or How about, Last Updated: January 2004? You’ve probably seen something similar. In the Web world outdated means three to five months. Updates are important because they prove to your viewers that you care about their interest. Keep their interest by maintaining and updating your site. Don’t get carried away not everything standard has to be updated, but a few minor additions or deletions are always good.
These three features gone wrong can discourage viewers and down ratings. If you have too much information, horizontal scrolling and / or out of date information you can fix it in a flash. You can also simply avoid them completely.
Let Kinetica Media guide you through the process and open your new world of communication. Visit us at www.kineticamedia.com. The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.