Researching The Best Keyword For Your Webpage Is A Crucial Step In SEO
Now that you have a product or service that you want to start selling online, you must first find out how you would like customers to find your site. By using the right keywords, your web based business will be easily found by your potential customers. However, using the wrong keywords will guarantee that your website will never be found. Before you start picking the keywords that you will use for your site make sure that you do some research. Here are a few tips to get you to start picking the right keywords for your site.
1. Use Keyword Research Tools
There are many tools and applications out there to help you in your quest of finding the best keywords to use for your website. In fact, doing a quick Google search of keyword research tools brings up a huge list of sites that will help you find keywords. While some of the tools require you to pay, there are a few free ones that will work just as well.
1. Target Your Customer
Depending on your business you may believe that it would be wise to use bored often used keywords and phrases. However, when using a very commonly used keyword it is important to remember the increased competition there will be. This is why it is important to find a niche keyword that describes exactly what your site offers. For example, if you sell children’s golf equipment, you may be tempted to use golf as your main keyword. However, with all the golf sites on the internet today, it will be very difficult for your site to be at the top. Instead choose your keyword phrase as children’s golf or junior golf clubs. Doing this will make it easier for your customers to find your website.
1. Use your new keyword
After finding your keyword or phrase make sure to use it accordingly on your website. While overuse can be grounds for removal, try to use it as much as possible to increase your page rank. As a rule of thumb try to make around 7 percent of your webpage’s content the keyword or phrase.
Choosing the keyword can be a challenging feat, however it is one of the most important processes that you will encounter when developing your webpage. Remember these basic ideas and you should find the perfect keyword for your webpage in no time at all.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.
