Before Designing Your Website Find Which Type Is Best
There are literally hundreds of different types of website on the internet today. However, when designing a website for your business or corporation there are three basic types that you need to keep in mind. Depending on what you wish your site to accomplish will effect which type of site is best for you. Keep in the mind the following three types of websites for businesses, Corporate, Commerce, and Informational.
Corporate Website’s are designed for businesses who are brick-and-mortar and do most of there business offline. However, corporate websites can provide customers with valuable information even if it does not directly sell the product on the webpage. Some information that is included in Corporate sites include:
* Information on Products and Services
* Company History
* Mission Statement
* Investor Relations
* Press Releases
* Contact Information
* Coupons and Promotions
While the company may not want to participate in eCommerce, a Corporate website is a great way for a company to provide information about their products and services. In fact, if done correctly, a Corporate Website can be just as successful at selling more products than a Commerce site.
Commerce sites are much like their Corporate cousin, except for the fact that they do most or some of their business directly online. Many Commerce sites are those of brick-and-mortar companies who wish to expand there business worldwide via the internet, while others are strictly online only companies. Most commerce sites include the same information of Corporate sites except for the fact that they offer online shopping to their customers.
Informational sites are different from both Commerce sites and Corporate sites because they are not intended to for any commercial purpose. Instead, informational sites typically inform visitors on certain subjects or ideas. For example, many non-profit organizations use informational sites to provide information about what they do and who they support. At the same time, many other organizations use information so that it members can stay up-to-date with news and other information.
As you can see these three basic types of sites are great for companies and non-profit organizations alike. Remember that before you design your website that you know the goals that you wish to accomplish with it. Knowing your goals will help you to create a website that fully serves your company.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.