These Tips Can Save Your Logo From Being A Disaster
With all the hard work and dedication that you have put into your business, why would you want to represent it in a bad way? Many small businesses choose to pick a logo that does more harm than good. In fact, a horrible looking logo can actually turn customers away and that results in lost sales. Therefore, when designing your logo you must take the time to pick one that will work for your company because the last thing you want to do is take all your hard work and dedication and throw it out the window.
Pay For It
One of the biggest mistakes that small businesses make when getting a new logo is to try to do it themselves. Unless you have someone in house who has worked with graphic designs and logo designs it is crucial that you hire a design firm to create your logo. While you may not want to spend the money on one, a logo design company will work with you to create a logo that represents the business that you are in and also one that stands out from the competition.
Keep it Simple
Another common mistake that companies make when choosing a logo is to pick the flashiest and most attention grabbing logo possible. While it may seem like a good idea, it actually may do more harm than good. In fact, a complex logo will not only be hard to remember, but it also does not look as professional. Remember, that when designing a logo choose one that is not only a simple design, but also one that only contains a few colors.
Make it Fit
Many people say the logo is your business. When picking a logo make sure to realize what your company does. For example, a computer store will not have the same type of logo as a CPA. Remember to research what your competitors are using and research what your customers are looking for in your industry.
Use It
A logo should not just be used on your front window of your business. Instead make sure to use it in everything that you do. Place it on your employee’s business cards, letterheads, documents, memos, advertisements, and websites. Do not be afraid of using your logo to much.
A good logo design can go a long way in determining the success or failure of a business. That being said don’t go cheap when picking and designing your logo. Remember that there are many great design firms located all over the country that will help you in your decision.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.
