Avoid These Design Mistakes That Will Shy Viewers Away
When creating your Website there are many things to think about, but lets not forget the basics. This includes your primary design plan or rather the first colors, background and words the visitor sees. Discussed below are ways to successfully execute those three components.
If you already have a company logo with designated colors, use those and continue the theme. Otherwise choose two to three colors for use on your website. Stick with these colors and use them on every page. Once you assign a pattern to those colors stay consistent on each page. Example: White background, blue writing and orange bordering. Pull out or download a color wheel. This will help you choose colors that naturally accent one another. You want to catch your viewers’ eye so shy away from dark colors on top of dark colors.
Most commonly used color schemes:
~Red, yellow and white
~Blue and white
~Red, grey and white
~Blue, orange and white
~Yellow, grey and white
~Onion shade, Tan, white
The most common mistake here is having a dark background with dark writing or white background with yellow or light pink writing. This is very strenuous to the viewers’ eyes. White backgrounds are used most often and are safe with darker writing. If you have a pattern as your page background, make sure the colors stand out from all the background patterns colors, if not done in black and white. Be sure that your hyperlink doesn’t blend before or after it has been clicked. Links most commonly appear blue before clicked and burgundy after.
Grammar and Spelling
We’re all aware of the spelling and grammar tool on our computers, but sometimes they don’t catch everything. It’s helpful to print the page out and review it from a hard copy. The eye sometimes catches mistakes it may not have seen on the computer screen. Have a peer look over your work – this will help in finding mistakes. Watch out for grammatical and punctuation mistakes your computer may not pick up on. Ex: your, you’re, there, their, its, it’s, viewers’, viewer’s and some time, sometimes.
Think simple with these three components. Complex colors, backgrounds, or words will lead your viewer away. Be inviting to your audience by making your site ‘easy on the eyes.’ Don’t forget to proofread – and remember that two heads are better than one.
Let Kinetica Media guide you through the process and open your new world of communication. Visit us at www.kineticamedia.com. The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.