Strategies To Get You Logo Noticed
Just because you have a logo doesn’t mean that’s all you need to successfully brand your companies image. Even if you have the best logo a company could ever have, if you do not use it properly it is a waste. However, there are several great ways to get both your company and your logo seen.
Business Cards
One of the best places for your logo is your company’s business card. Not only does it look great, but business cards are great for first impressions and having a memorable logo on it can increase brand recognition with your customers. Other than business cards, make sure to place your logo on all of your letter heads and other office mailings. This will help you to acknowledge your brand to your customers.
Promotion
Don’t be afraid to place your logo on promotional products such as pens and other free giveaways. Not only do people love to receive and use free stuff, it is a great way to get both your name and logo out to your potential customers. Also try and co-sponsor an event or two around your local community. Doing so will make your company look good and also get your name and logo out to the community.
Advertising
It is absolutely essential that if you do any type of advertising that your logo is clearly visible. Advertising has long been known and still is the best way to get your company’s name out and the best time to use your logo. Whether it is a simple newsletter, or an expensive television spot make sure that your logo is clearly visible somewhere.
The main reason for a logo is for brand recognition and if you do not use your logo properly, it is not doing anything for your business. Make sure that you use your logo as often as you can so that you can get your company and brand out to the potential customers.
About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.
