THE IMPORTANCE OF TITLE TAGS IN SEARCH MARKETING

 

TITLE TAGS CAN BE A HUGE FACTOR FOR TRAFFIC TO YOUR SITE

 

 

When doing a keyword search on any given topic, one of the first things people look at is the title tag of a particular result. While it is important to be on the top of the search results, websites with poor titles can be just as worst off as a page with horrible rankings. It is almost more important to have great title tag as it is to have a high search engine ranking. Also, creating a great tag is much easier than getting your page on the top of search results. Creating a title tag will only take a few minutes but will increase traffic to your site and also help make your business stand out from others.

 

Do’s

 

  • Make sure to use persuasive words that will draw the customer to your site.
  • Use your company’s slogan and keywords that will stand out to your potential customers.
  • Think of the title tag as free advertisement and use it to your benefit.
  • Keep it simple and straight to the point. People do not like to read lengthy descriptions of sites
  • Have a title tag for every page within your site. If not, your page will not show a title tag.

 Don’ts

 

  • Do not use overuse your keywords, making it difficult to read.
  • Do not use symbols or all capital words because it will lower your credibility
  • Do not place your companies name in the title, instead use a phrase that will capture peoples interest.
  • Do not put too much information in your title, as said before it will only confuse and turn potential customers away.
  • Never leave your title tag empty

 These simple rules should help guide you in creating the best title tag possible for your site. More importantly however, a great title tag will increase traffic to your site just as much a high search ranking.

 

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers..  Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

 

 
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