Investor Relations

Advertisers today are committing relatively more dollars to online marketing campaigns than to traditional advertising. Read below for additional information.

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Investor RelationsForrester Research, a leading internet research firm, projects Internet advertising expenditures in the U.S. to increase from $35 billion in 1999 to $122.2 billion in 2006. Forrester estimates that Internet marketing will account for 53% of total advertising expenditures in the U.S. in 2006.

In addition, the cost to deliver internet advertising campaigns can be 50% to 75% lower than traditional marketing, according to the Gartner Group.

The combination of substantially higher response rates and lower delivery costs will result in an increasing portion of the $140 billion spent in the United States on traditional marketing to shift to the Internet.


The Direct Marketing Association projects that spending on Internet marketing will increase from $24 billion in 1998 to $142 billion in 2006.

Kinetica Media is at the forefront of this Internet marketing revolution. We are absolutely committed to offering companies affordable and results driven Internet marketing products and services.

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