Top 4 Criteria Your Next Web Designer Must Have!

By Chris Swemba, Kinetica Media

You have many choices when it comes to working with someone to build your website.

There are thousands and thousands of Freelancers and web design agencies and firms to choose from right in the city you live in more than likely.  Choose wisely and your website and business will flourish.  Choose poorly and in most cases will fail and lose a lot of time and money all while doing major damage to your brand.

I’ve been in the online marketing space since 1999 so I’ve seen and heard my share of horror stories of people whom have worked with the wrong web designer.   Over the past 10 years, many of our clients have come to us after a really bad web design experience and I’ve heard and seen everything under the sun.  Our job as a company, I believe, is to right these wrongs and help people achieve their online goals.

To ensure you make the right decision the next time you build or redesign your website, here is my top 4 criteria you need to be looking for to make sure your web design partner is qualified to work with you and deliver you a website that will exceed your expectations and goals.

1.  Let’s See the Portfolio!

If they have a portfolio of websites that are amazing, then chances are, your website will also be amazing.  Do not choose a person or company if they don’t have a portfolio or work samples which you can see, or unless, that is; you can afford to be their guinea pig?  The quality of their past work WILL define their future work so; only consider the folks or firms that have really sweet portfolios!

2.  Their Quote is Too “Affordable”

Web designers that give really low prices also give really low service and quality work- in very rare instances, you may get lucky by going with the $500 quote to build your companies online presence, but why chance it- Low ball or unrealistic quotes are the number one reason why I see website projects fail.  The hired web firm or freelancer gets to the middle of the project and drops off the face of the Earth.

Why does this happen, it’s the same reason every time.  It’s because they quoted to low, just to get the job and because of this, ran out of hours to complete your project so they just disappear and bail on you and move the next “client” only to do the same thing over again.  This make me furious!

This is your business we are talking about, your online reputation, your brand!  If the price is too low, be very careful.  You get what you pay for, especially for a website.  On average, for a well planned, High-End graphically designed and constructed, lead generating 10-15 page website on an SEO friendly framework you should expect to pay around $3000 – $5000 for a quality site with a quality web design provider in any market.   Look for this going rate from those you consider which will deliver you the best results.

3.  Do They Ask the Right Questions?

A successful website comes from a successful plan.  If the website designer is not asking you a lot of questions or doesn’t spend the time to understand your website goals and your audiences and the true purpose of the site, then how can they deliver the site you are envisioning?  Most successful firms and individuals that I have worked with follow this approach to deliver a successful website.   PP = SW (Proper Planning = Successful Website).

The proposal, contract and plan should cover all details of how it will look, be constructed, supported, technology used, how it will be promoted, how it will create new business and how it will make money, etc.  Without proper and detailed planning, the website will not in most cases perform as well as it should.

4.  You Are Only as Successful as the Knowledge of Your Web Designer or Team:

Your money will go a lot further if you work with folks that know what they are talking about and can prove that they have successfully done what you want to hire them to do for you.  The last thing you want to do is pay someone to learn on the job on your coin.  But this happens all the time.  The wrong web designers that I’ve met will always say “Yeah, I /we can do that”, except your money and then ask themselves, “Now…how do I/ we do this?”  Have them put their money where their mouth is.

Ask them for proof that they can deliver what they are promising; have them show examples, give client references, show you their Better Business rating, etc. Working with the wrong person or team is disastrous so make sure you do your homework in regards to if they can deliver the goods and have the knowledge to do so.

All and all, a well planned, designed and supported lead generation website can completely transform your sales, your brand’s value and customer loyalty.  So, I implore you when you are seeking a website designer to make sure your final choice meets the criteria above.  Because in reality, you are not asking someone to build your website, you’re really looking for someone that can build your business online.

This post expresses the views of Chris Swemba of Kinetica Media only and may or may not represent the opinions of Kinetica Media staff or any other party affiliated with Kinetica Media.

You have many choices when it comes to working with someone to build your website.   There are thousands and thousands of Freelancers and Web Design Agencies to choose from right in the city you live in no doubt.  Choose wisely and your website and business will flourish.Choose poorly and you will fail and lose a lot of time and money all while doing major damage to your brand.

I’ve been in the online marketing space since 1999 so I’ve seen and heard my share of horror stories of people whom have worked with the wrong web designer.   Many of our clients have come to us after a really bad web design experience and I’ve heard and seen everything under the sun.Our job as a Company, I’d like to think, is to right these wrongs and help people achieve their online goals.

To ensure you make the right decision the next time you build or redesign your website, here are my top 4 things you need to be looking for to make sure your web design partner is qualified to work with you and deliver you a website that will exceed your expectations and goals.

1.Let’s see the portfolio!

If they have a portfolio of websites that are amazing, then chances are, your website will also be amazing.  Do not choose a person or company if they don’t have a portfolio or work samples which you can see, or unless, that is; you can afford to be their guinea pig?The quality of their past work WILL define their future work so; only consider the folks or firms that have really sweet portfolios!

2.  Their quote is too “affordable”

Web designers that give really low prices also give really low service and quality work- in a very rare instance, you may get lucky by going with the $500 quote to build your companies online presence, but why chance it- Low ball or unrealistic quotes are the number one reason I see that website projects fail.The hired web firm or freelancer gets to the middle of the project and drops off the face of the Earth – Why does this happen, it’s the same reason every time.It’s because they quoted to low and ran out of hours to complete your project or their promises so they just disappear and bail on your project and move the next project.

This is your business we are talking about, your online reputation, your brand!If the price is too low, be very careful.You get what you pay for, especially for a website.On average, for a well planned, High-End graphical design and constructed, lead generating 10-15 page website on an SEO friendly framework you should expect to pay around $3000 – $5000 for a quality site with a quality web design provider in any market.Look for this going rate from those you consider which will deliver you the best results.

 

 

 

 

3.  Do they ask the right questions?

A successful website comes from a successful plan.  If the website designer is not asking you a lot of questions or doesn’t spend the time to understand your website goals and your audiences and the true purpose of the site, then how can they deliver the site you are envisioning?  Most successful firms and individuals that I have worked with follow this approach to deliver a successful website.PP = SW (Proper Planning = Successful Website).  The proposal, contract and plan should cover all details of how it will look, be constructed, supported, technology used, how it will be promoted, how it will create new business and how it will make money, etc.  Without proper and detailed planning, the website will not in most cases perform as well as it should have without the proper plan.

4.  You are only as successful as the knowledge of your web designer or team:

Your money will go a lot further if you work with folks that know what they are talking about and can prove that they have successfully done what you want to hire them to do for you.  The last thing you want to do is pay someone to learn on the job on your coin.  Most web designers I’ve met will always say “Yeah, I /we can do that”, except your money and then ask themselves, “Now…how do I do this?”Have them put their money where their mouth is.Ask them for proof that they can deliver what they are promising; have them show examples, give client references, show you their Better Business rating, etc.  Working with the wrong person or team is disastrous so make sure you do your homework in regards to if they can deliver the goods.

All and all, a well planned, designed and supported lead generation website can completely transform your sales, your brand’s value and customer loyalty.  So, I implore you when you are seeking a website designer to make sure your final choice meets the criteria above.  Because in reality, you are not asking someone to build your website, you’re really looking for someone that can build your business online.

By Chris Swemba of Kinetica Media.This post expresses the views of Chris Swemba only and may or may not represent the opinions of Kinetica Media staff or any other party affiliated with Kinetica Media.

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