One of the largest parts of marketing is building relationships with your customers to create lasting relationships. One way of thinking is that a person is not just worth their first purchase; they are worth more – the total amount of purchases they could make from you throughout their lives. If you don’t build a good relationship with a customer, they will likely make one purchase and then move on to another brand. However, if you proactively build a positive, trusting relationship, they will likely repurchase from you.
This article from Inc. Magazine gives some great advice on ways that you can build those positive relationships.
