The following is a video preview of a competition that Dunkin’ Donuts is having where people are encouraged to create their own donuts. These types of competitions are great for creating buzz around your business or product because they are different and catch the attention of users. Also, it provides for a great conversation tool and gets people to talk about it.
Take a look. Have you ever done some sort of a competition? Was it successful? What are your suggestions to others who are thinking about doing this type of thing?
