Email This Post Print This Post

Citiscore.com Let’s You Rate Your City!

Article by Chris Swemba, Kinetica Media

Citiscore was founded in 2011 to help re-locators find their perfect place to live in the United States. Citiscore ranks cities based only on opinions from the people who know them best, city locals! On Citiscore users can:

View City Rankings

See how locals rank cities in the most important relocation categories, including, cost of living, housing, jobs, schools, dining & nightlife, crime, overall city growth, and more.  We don’t use complicated data to rank cities, only local opinions.

Ask Questions to City Locals

Get the real scoop about what it’s like to live in a city by posting questions to city residents.

Voice Opinions!

Vote in our featured city polls and share opinions with other people looking to relocate.

Find City Resources

Find links to important city resources including, school districts, realtors, visitor websites, and local newspapers.

CitiScore came to Kinetica Media because the founder and owner (when he was relocating) found similar sites helpful in his final choice of what city to move too.  With ratings becoming a more integral part of the consumer decision making process, the Citiscore founder wanted to capitalize on this growing trend.

Just out of beta, Citiscore is quickly becoming this very helpful city resource the owner hoped it would be.  With the help of our talented staff at Kinetica Media and the right blend of technology and planning, Citiscore is becoming a valuable resource for user-based city rating info.

Check out www.CitiScore.com and tell us what you think!

No Comments

Crazy Egg Heat Map Tracking

By Chris Swemba, Kinetica Media

Crazy Egg is a fantastic little tool that enables you to instantly see via heat maps (and other cool visual layouts and tools) where and how and what is most important to your website visitors.  This technology will give you the insight on how to redesign  or change your websites layout and navigation structure, etc to better serve your users so you can create more conversions.  It gives you all of the tools Google analytics does and much more.

Check it out for yourself.  I think you will like it:  https://www.crazyegg.com

 

 

 

No Comments

Top 3 Steps for SEO Success

Article by Chris Swemba, Kinetica Media

1.       Planning:

What is your SEO plan?  What keywords do you want to optimize for?  What is your competition doing for SEO?  What keywords are profitable?  How many other websites are competing for your keywords?  What is the overall plan to capture and convert this new traffic once you get it?  Successful SEO starts with having a plan.  Once you have a solid plan in place by answering these questions, etc, then you can start researching the keywords that you want to rank for.

2.      Research:

What words do your customers commonly use when referring to your products/services?  What words do you use, if different from your customers?  What words do your competitors use?  Make a list of at least 25 keywords you would like to rank for.

Then, enter these keywords into Google’s External Keyword Generator Tool:  https://adwords.google.com/select/KeywordToolExternal .  This tool will allow you to instantly see which keywords have high traffic, search volume, and all competing pages or websites that are ranked for each keyword, etc.  You simply want to find keywords that have high searches and traffic with low competition.  The lower the competing pages, the faster you can gain page #1 rank.  Choose 5 keywords that meet these criteria and begin optimizing.

3.  Optimize:

A) Fix your website.  In most cases, your website will contain code errors that should be fixed so the searchbots can easily understand your site content, sitemap and code structure so they can index you properly in the search results.  Use a Code Validator:  http://validator.w3.org/    to find these errors and have your web designer fix them.  It’s not end all be all if you don’t fix these errors, but it will certainly speed up your ranking efforts.

B) Write keyword focused content.  Make sure your website content is in line with the keywords you are optimizing for.  Use the keywords in the page text many times to increase your keyword density as well as put your keywords in the Title, Meta and Keyword areas of your website pages.  The more you talk about these keywords, the more you become these keywords.

C) Build links.  Links are an integral part of getting ranked on page #1.  You want to get links from websites, Blogs and social media sites that are talking about the same keywords you’re targeting. Commenting on an article or a post with a link back to your site is all it takes.  Bottom line, you just need to be active on the web in your industry, and in doing so, you will build high quality links.

Her’s a visual from SEOmoz that may help you:

 

If you are interested in learning more about SEO for your business, let Kinetica Media run a complimentary SEO ranking report to see how you can get more new customers from the search engines. www.kineticamedia.com/search-marketing or call 419-318-4827, ext. 102.
Article by Chris Swemba, Kinetica Media

No Comments

Lily’s at Levis

Lily’s at Levis is a wonderful store that offers unique home and garden décor from all over the world.  Many years ago, when Judy and her family first opened the business she subscribed to Loyal Email, our 100% managed email loyalty program, to help her stay connected with her bread and butter customers by sharing news, sales events, decoration ideas as well as coupons to spur repeat business.  We’ll it worked.

7 years later, Lily’s has beautiful store and a warehouse sales location too, due to the demand of her products.  Having a good customer loyalty program in place certainly helped her grow the business to where it is today.   Having regular monthly communication with your customers and simply asking them to come back to your business is just good business.  Check out Lily’s here:  http://lilysatlevis.com/

If you don’t have an email loyalty program working for your business, your customers are forgetting about you as well as you are leaving a lot of money on the table from lost repeat business.

Start your email loyalty program in less than 3 days with Loyal Email so you can get and keep more of your customers.  Learn more here:   www.LoyalEmailMarketing.com

Written by Chris Swemba, Kinetica Media

No Comments

Market Research Made Easy!

 

Until now, reliable market research was out of reach for almost everyone except corporate giants.  Not only was consumer research expensive and time-consuming it required in-house or outside expertise to develop, analyze and present questions in a way that everyone could understand and act on.  AYTM’s break-through web-based technology allows folks to conduct surveys and send them to their ideal customer market segment or to their own customer list(s).

AYTM makes consumer research fast and easy by delivering un-basis consumer responses in a matter of hours so you can position your product or service to match up with your ideal customer and what they truly want out of your offering.  If you have ever found yourself asking, “What if I could ‘just know’ what my target customer wanted, I would give it to them!”  Well, AYTM answers that important question for you.

The price is very affordable compared to hiring a market research firm which can cost thousands and take months to complete.  This tool will help you make the right decisions about your product launch and improve your existing business. Knowledge is power in business.  Soak it up with this awesome tool:  http://aytm.com/

  Written by Chris Swemba, Kinetica Media

No Comments

The Most Trusted SEO Websites

I get this question a lot.  “What websites and resources do you use to learn about SEO?”  These are the 3 main website resources that my team uses frequently to stay on top of the SEO industry and techniques to improve our understanding of SEO so we can deliver better results for our clients.

 SEOmoz

SEOmoz is one of the most trusted and helpful websites in regards to providing software, articles and SEO resources since 1996.  That’s like 1000 years in Internet time!  This site is tops because it effectively educates SEO 101 folks as well as

battle-tested SEO veterans because of the helpful live community and cutting edge articles you’ll find everyday on their Blog.  You can trust the information, tips and strategies found here.  The pros sure do.  http://www.seomoz.org

 

SEObook.com

SEOBook is equally as trusted as SEOmoz for SEO tips; but you’ll also find this site helpful for articles and tools for Pay Per Click and Online Marketing as well.  Most importantly, SEOBook allows you to tap the SEO expert community to learn effective online marketing strategies and how to apply them.  If you are more of a do-it-yourselfer, they offer SEO training to help you, at the very least, get a crash-course in understanding the baseline of how SEO works and how to apply it to your site.  Plus, you’ll find some useful free tools that will help you understand how all search engines “see” your website so you can make changes to rank better.  http://www.seobook.com

 

Google Webmaster Tools

Google Webmaster Tools will provide you with detailed reports about your pages’ visibility on Google. Google wants you to provide the best website experience for your visitors so you can rank higher in their search results.   Learn right from the “horse’s mouth” to see how you can improve your website rankings while working indirectly with Google so you can increase overall customer satisfaction and sales.  This is the best tool, bar none, to understand how Google “sees” your website and what specific changes they want you make so you can rank as high as possible.  www.google.com/webmasters/tools

Visit these websites frequently or subscribe to them to get the latest SEO news and tips.  We have found the more our clients know about SEO, the better understanding they will have in creating a winning SEO plan that will improve their website ranking and their overall customer experiences.

If you have questions about SEO, feel free to reach me directly.  Chris Swemba.  www.Kinetica Media.com
419-318-4827 (102)

This article written by Chris Swemba, Kinetica Media in Perrysburg, Ohio

 

Enhanced by Zemanta
No Comments