Another reason that Internet Marketing is important

We’re an internet marketing company, which means that we obviously help companies market their company online. Many companies are still using some older forms of marketing, but they are proving to be declining more than ever.

Newspaper advertising has long been popular among many businesses because, back in the day, most people read the paper. These days, however, more and more people are turning to the internet to get the information they need. An article recently published on Mashable’s website evaluated the dire state of the newspaper industry.

The article stated that revenues in 2008 were $37.848 billion, and declined by $10 billion dollars in one year’s time. The numbers are even worse the further back in time you look. This sheds light onto the fact that newspaper advertising is losing its effectiveness. In order stay competitive in today’s economic climate, businesses need to understand the benefits of marketing online. One important note from these statistics is that journalism and writing effectively aren’t losing their effectiveness, the medium, newspapers, are losing their effectiveness.

There are many different ways that you can market your business online: Search Engine Optimization (SEO), Email marketing, Blog Design, and landing pages, just to name a few. Each of these forms of online marketing provide their own set of benefits, and when combined, the results can be truly amazing.

Traditional forms of advertising and marketing have been losing their effectiveness for a number of years. With that, it is vital that your business has an online strategy put into place. If you need some assistance developing an online strategy, we can help you. We learn about your business and inform you on what will work best to increase your sales and customer loyalty. You can find a link to our corporate site on the sidebar for further information.

The Dire State of the Newspaper Industry

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Announcing our new Social Media Service

Kinetica Media is an internet marketing company that uses the power of the internet to help companies grow and increase sales. Once social media began rising in popularity and people were seeing the business benefits, we decided it was time to learn how we could help other companies use its power to increase leads and sales.

With that, we have been working to create a Social Media service. It took a lot of research and time to figure out the best way to use social media for business use, but we seemed to have mastered it! We learned which social media sites work best for which business types, what type of content to post, how often to post that content, and also how to get fans/followers and track your growth.

The Social Media Service went live Monday of this week, and are excited to start helping businesses use these sites effectively. Currently our service includes: account creation, social media training, icon integration, and social media promotion.

We are confident in our knowledge with social media and are eager to share that knowledge with current and new clients. You can visit www.socialmarketingcompany.com for a more detailed outline of the services we offer. If you want to speak to a social media consultant, you can call us at 1-800-526-4309, ext. 102.

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A Word from Seth Godin on Creativity

The following is a link to Seth Godin’s blog page – to an article that discusses creativity. We all know that being creative is vital to the world of marketing, but this short blog post puts it into a new light!

Why ask why?

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Google Tools

Google is one of the most commonly used search engines online, and they constantly come out with new items to enhance the user experience. Here is a video by Google’s Matt Cutts on using Wonder Wheel in search – a tool that can help you with your SEO practices. Take a look, it is a very useful tool!

Googles Matt Cutts on Wonder Wheel

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Customer Relationship Management

One of the largest parts of marketing is building relationships with your customers to create lasting relationships. One way of thinking is that a person is not just worth their first purchase; they are worth more – the total amount of purchases they could make from you throughout their lives. If you don’t build a good relationship with a customer, they will likely make one purchase and then move on to another brand. However, if you proactively build a positive, trusting relationship, they will likely repurchase from you.

This article from Inc. Magazine gives some great advice on ways that you can build those positive relationships.

Adding Value to Customer Relationships

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Design Landing Pages According to How Visitors Look at it

There have been multiple studies done that attempt to determine how people view web pages upon arrival. Knowing this information can help you in designing your landing pages more effectively. One recent study has determined that the dominant reading pattern follows the shape of an F. While the pattern doesn’t exhibit an exact F, the general pattern can be described using this letter shape.

The general pattern of viewing a web page

As previously mentioned, recent studies have indicated that when a person visits a website, they look at information in an F-shaped pattern. According to Jakob Nielson, users first read in a horizontal movement that is generally located at the top of the page. Notice that this area is often where the company logo is placed, along with the navigation menu.

Secondly, users tend to read in another horizontal line that is usually located further down the page. This eye movement is usually shorter in length than the first horizontal movement. This eye movement forms the second, shorter bar of the F.

The other movement that works to form the F-shape is a vertical movement which is usually located along the left-hand side of the page. The results of Nielson’s study suggest that this eye movement is reasonably slow and seems to be systematic in nature. The general form of these eye movements, when you combine all these parts together, forms the shape of the letter F.

Using the F pattern while designing your landing page

Now you know how people generally look at web pages, but how can you use that to your advantage when designing landing pages? The answer is simple: Place relevant, important information in these prime viewing locations. Normally, if someone is directed to your landing page when they are searching for something, they will likely scan your page to see if the information is relevant to their search.

Any information that a potential visitor will find important should be placed towards the top of your landing page. This will likely help because if the information is important to the visitor, it will also be critical to keeping him/her on your landing page and taking action. As always, using short, concise statements on your landing page should also help with your success. The use of headings, subheadings, and bullet points can also help increase conversion rates.

Following these general rules and understanding the F-shape viewing pattern in designing your landing page could significantly increase your conversion rates. One of the benefits of landing pages is that they can be quickly and easily adjusted to increase conversion rates. Experiment with your landing page design using the F-shape and see if your conversion rates change because of it.

Creating and designing effective landing pages can be a challenge. Following these suggestions can help guide you in the right direction when doing so. If you are having a difficult time designing your landing pages or want to be able to produce them more quickly, visit www.punchsites.com. Punch is a web-based software program that generates effective landing pages, squeeze pages, and sales letter quickly!

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