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12 Email Marketing Best Practices You Must Know

Email is the most powerful tool you can use to talk to visitors, customers and prospects.   Below are 12 best practices that you can use everyday in your email marketing campaigns for maximum success. Use them and you’ll experience an increased response from your subscribers and likely – increased sales!

1. Keep it Simple

Graphical emails can contain a lot of text and graphics, and this can make it harder to get subscribers to click on links in your email to take action if your email doesn’t load or its hard to find link.  Research shows that the majority of Internet users respond better to a plain, bold, blue text link as opposed to a banner or button.   So, if you’re going to include links in your emails, make sure they are bold, blue and underlined.   This means that more subscribers will see it and click through.

2. Personalize

The power of personalization can and should be used as much as possible in email campaigns.   In fact, by simply starting your email with “Hi [subscriber name]”, you can greatly increase your click-thru rates. It’s power comes from your subscribers feeling they have a relationship with you.

3. Avoid Spam Filters

The majority of Email  service providers (ESPs) use rigorous spam filters to trap unsolicited email before it lands into their customers’ in boxes.    Spam filters generally “rank” each email by a number of different criteria, and, if that email rates above a certain level (such as 10 spam points), then it is flagged as spam and blocked.   To ensure your emails don’t get blocked, avoid words such as ‘Free’, ‘Save’, ‘Discount’, etc in both the subject line and the content of your email.

4. Mail out on Tuesday or Wednesday

Many studies conducted by analysts have shown that the best days to perform a mailing to your list are Tuesday and Wednesday, as this is when people are more receptive to communication and thus more likely to read your content and click on links.  If you are sending a link to a video,  its  known that sending video emails in the evening will get watched more then during the day.

5. Confirm Opt-ins

Don’t get accused of spamming.   Always use an opt-in confirmation process if and when possible.   Confirmed opt-in means that after your visitor enters their email address to subscribe to your list, you should then send them a “confirmation” email.   This email should contain a special link back to your email-marketing program, which will then verify that this visitor did indeed sign-up to your mailing list.  This helps keep only the people that are truly interested to be on your list and the tire kickers off.

6. Use Autoresponders

An autoresponder is an email that is scheduled to be sent at a certain time interval after someone subscribes to your mailing list. Autoresponders are a great way to automatically follow up with your subscribers or provide them with more information on your products/services.

For example, if you provide a free newsletter, you could set-up 2 autoresponders for new subscribers: the first is sent 1 hour after they subscribe.   It contains a thank you message and a link to get 10% off your product.   The second is sent 2 days later, telling them about your upcoming events or new content, etc.   Autoresponders help subscribers build trust in both your company and your brand while helping you save time.

7. Make it Consistent

If you’re running a newsletter or frequent email promos, make sure you keep the look and feel consistent from issue to issue.   By keeping the look and feel consistent, you help to maintain and strengthen your brand and your image to your subscribers, which again will make it easier for them to feel comfortable to click on your links and  take action.

8. Use a Quick-to-Read Subject Line

When your email arrives in your subscriber’s inbox, you generally have about half a second to catch their attention with the subject line of your email.   After this, they will either delete your email or ignore it.   In your subject line, try and specify a benefit that the subscriber can expect by reading your email like “free report” or “Exclusive News for You”.  Also, adding their name increase subject lines. (IE) Phil, here is your free report to download.

9. Hook Them In

Free is overused nowadays, especially on the Internet.   However, if you’re looking to grow your email list, then create or source a product of value to your visitors (such as a coupon, free report or eBook or videos, etc) and offer it to them for free to entice them to opt-in.   To make sure they don’t simply type a fake email address into your opt-in  form, set-up  the confirm email list email and then an autoresponder to send them the free opt-in offer content right after they confirm their opt-in.

10. Have Interesting Content at the Top

Popular email clients such as MS Outlook, Gmail, AOL will show a preview of an email when it’s selected from the inbox.   Always have interesting content at the very top of the email, as this is the part that will show in the preview window of the subscribers email program.   If it’s interesting enough, then the subscriber will open your email and continue on reading.

11. Make it on Time, Every Time

When sending ongoing emails, always make sure that it’s sent on the same day, month or at the same time as best as possible.   Your subscribers will come to expect your emails to arrive in their inbox at the same times, meaning you will train them to look for your emails which makes them generally more responsive on your email list.

12. Preform a Link-Click Test

Try using different text for both content and links.   Also try re-positioning images such as logos and buttons for better click-thrus.   After sending about 3 different emails, compare the click-thru stats and see which one worked best.   For your next marketing email, you will be sending the optimal mix of content and images that will generate the most click-thrus, and ultimately the most sales.

Author:  Chris Swemba  Learn more here on how our proven email marketing campaigns can enhance customer loyalty and increase repeat business.

Top 4 Criteria Your Next Web Designer Must Have!

By Chris Swemba, Kinetica Media

You have many choices when it comes to working with someone to build your website.

There are thousands and thousands of Freelancers and web design agencies and firms to choose from right in the city you live in more than likely.  Choose wisely and your website and business will flourish.  Choose poorly and in most cases will fail and lose a lot of time and money all while doing major damage to your brand.

I’ve been in the online marketing space since 1999 so I’ve seen and heard my share of horror stories of people whom have worked with the wrong web designer.   Over the past 10 years, many of our clients have come to us after a really bad web design experience and I’ve heard and seen everything under the sun.  Our job as a company, I believe, is to right these wrongs and help people achieve their online goals.

To ensure you make the right decision the next time you build or redesign your website, here is my top 4 criteria you need to be looking for to make sure your web design partner is qualified to work with you and deliver you a website that will exceed your expectations and goals.

1.  Let’s See the Portfolio!

If they have a portfolio of websites that are amazing, then chances are, your website will also be amazing.  Do not choose a person or company if they don’t have a portfolio or work samples which you can see, or unless, that is; you can afford to be their guinea pig?  The quality of their past work WILL define their future work so; only consider the folks or firms that have really sweet portfolios!

2.  Their Quote is Too “Affordable”

Web designers that give really low prices also give really low service and quality work- in very rare instances, you may get lucky by going with the $500 quote to build your companies online presence, but why chance it- Low ball or unrealistic quotes are the number one reason why I see website projects fail.  The hired web firm or freelancer gets to the middle of the project and drops off the face of the Earth.

Why does this happen, it’s the same reason every time.  It’s because they quoted to low, just to get the job and because of this, ran out of hours to complete your project so they just disappear and bail on you and move the next “client” only to do the same thing over again.  This make me furious!

This is your business we are talking about, your online reputation, your brand!  If the price is too low, be very careful.  You get what you pay for, especially for a website.  On average, for a well planned, High-End graphically designed and constructed, lead generating 10-15 page website on an SEO friendly framework you should expect to pay around $3000 – $5000 for a quality site with a quality web design provider in any market.   Look for this going rate from those you consider which will deliver you the best results.

3.  Do They Ask the Right Questions?

A successful website comes from a successful plan.  If the website designer is not asking you a lot of questions or doesn’t spend the time to understand your website goals and your audiences and the true purpose of the site, then how can they deliver the site you are envisioning?  Most successful firms and individuals that I have worked with follow this approach to deliver a successful website.   PP = SW (Proper Planning = Successful Website).

The proposal, contract and plan should cover all details of how it will look, be constructed, supported, technology used, how it will be promoted, how it will create new business and how it will make money, etc.  Without proper and detailed planning, the website will not in most cases perform as well as it should.

4.  You Are Only as Successful as the Knowledge of Your Web Designer or Team:

Your money will go a lot further if you work with folks that know what they are talking about and can prove that they have successfully done what you want to hire them to do for you.  The last thing you want to do is pay someone to learn on the job on your coin.  But this happens all the time.  The wrong web designers that I’ve met will always say “Yeah, I /we can do that”, except your money and then ask themselves, “Now…how do I/ we do this?”  Have them put their money where their mouth is.

Ask them for proof that they can deliver what they are promising; have them show examples, give client references, show you their Better Business rating, etc. Working with the wrong person or team is disastrous so make sure you do your homework in regards to if they can deliver the goods and have the knowledge to do so.

All and all, a well planned, designed and supported lead generation website can completely transform your sales, your brand’s value and customer loyalty.  So, I implore you when you are seeking a website designer to make sure your final choice meets the criteria above.  Because in reality, you are not asking someone to build your website, you’re really looking for someone that can build your business online.

This post expresses the views of Chris Swemba of Kinetica Media only and may or may not represent the opinions of Kinetica Media staff or any other party affiliated with Kinetica Media.

You have many choices when it comes to working with someone to build your website.   There are thousands and thousands of Freelancers and Web Design Agencies to choose from right in the city you live in no doubt.  Choose wisely and your website and business will flourish.Choose poorly and you will fail and lose a lot of time and money all while doing major damage to your brand.

I’ve been in the online marketing space since 1999 so I’ve seen and heard my share of horror stories of people whom have worked with the wrong web designer.   Many of our clients have come to us after a really bad web design experience and I’ve heard and seen everything under the sun.Our job as a Company, I’d like to think, is to right these wrongs and help people achieve their online goals.

To ensure you make the right decision the next time you build or redesign your website, here are my top 4 things you need to be looking for to make sure your web design partner is qualified to work with you and deliver you a website that will exceed your expectations and goals.

1.Let’s see the portfolio!

If they have a portfolio of websites that are amazing, then chances are, your website will also be amazing.  Do not choose a person or company if they don’t have a portfolio or work samples which you can see, or unless, that is; you can afford to be their guinea pig?The quality of their past work WILL define their future work so; only consider the folks or firms that have really sweet portfolios!

2.  Their quote is too “affordable”

Web designers that give really low prices also give really low service and quality work- in a very rare instance, you may get lucky by going with the $500 quote to build your companies online presence, but why chance it- Low ball or unrealistic quotes are the number one reason I see that website projects fail.The hired web firm or freelancer gets to the middle of the project and drops off the face of the Earth – Why does this happen, it’s the same reason every time.It’s because they quoted to low and ran out of hours to complete your project or their promises so they just disappear and bail on your project and move the next project.

This is your business we are talking about, your online reputation, your brand!If the price is too low, be very careful.You get what you pay for, especially for a website.On average, for a well planned, High-End graphical design and constructed, lead generating 10-15 page website on an SEO friendly framework you should expect to pay around $3000 – $5000 for a quality site with a quality web design provider in any market.Look for this going rate from those you consider which will deliver you the best results.

 

 

 

 

3.  Do they ask the right questions?

A successful website comes from a successful plan.  If the website designer is not asking you a lot of questions or doesn’t spend the time to understand your website goals and your audiences and the true purpose of the site, then how can they deliver the site you are envisioning?  Most successful firms and individuals that I have worked with follow this approach to deliver a successful website.PP = SW (Proper Planning = Successful Website).  The proposal, contract and plan should cover all details of how it will look, be constructed, supported, technology used, how it will be promoted, how it will create new business and how it will make money, etc.  Without proper and detailed planning, the website will not in most cases perform as well as it should have without the proper plan.

4.  You are only as successful as the knowledge of your web designer or team:

Your money will go a lot further if you work with folks that know what they are talking about and can prove that they have successfully done what you want to hire them to do for you.  The last thing you want to do is pay someone to learn on the job on your coin.  Most web designers I’ve met will always say “Yeah, I /we can do that”, except your money and then ask themselves, “Now…how do I do this?”Have them put their money where their mouth is.Ask them for proof that they can deliver what they are promising; have them show examples, give client references, show you their Better Business rating, etc.  Working with the wrong person or team is disastrous so make sure you do your homework in regards to if they can deliver the goods.

All and all, a well planned, designed and supported lead generation website can completely transform your sales, your brand’s value and customer loyalty.  So, I implore you when you are seeking a website designer to make sure your final choice meets the criteria above.  Because in reality, you are not asking someone to build your website, you’re really looking for someone that can build your business online.

By Chris Swemba of Kinetica Media.This post expresses the views of Chris Swemba only and may or may not represent the opinions of Kinetica Media staff or any other party affiliated with Kinetica Media.

Learn 12 Simple Steps How To Get More Mobile Customers

mobile marketing INFOGRAPHIC

 

 

Have questions?  Call me right now if you need help getting your business mobile-friendly. 
I’m here to help!
Chris Swemba
Kinetica Media
Cell: (419) 787-5133
Office: (419) 318-4827 (EXT. 102)
Fax: (855)-270-4186
Email: info@kinetica-media.com
Web: http://www.KineticaMedia.com
Office: 108 W Front St, Perrysburg, Ohio 43551
——————————————————-
HOW CAN WE GROW YOUR BUSINESS TODAY?Website, Mobile & eCommerce Solutions

Email Marketing

Social Media Marketing

Search Engine Marketing (SEO)

Content Marketing & Blogs

Lead Generation & Conversion

Logos & Branding

Do You Know Who Your Best Customers Are & Why They Buy?

How To Determine Your Ideal Customer Demographic Profile

By Peter Gracey

Determining your target market and acquiring accurate data on your sales prospects may be the most important first steps in developing and managing your long-term sales and marketing strategy, but they are also steps worth repeating to ensure your success. Salespeople must continually evaluate and determine whether those initial assessments were, well, on target.

Unfortunately, the old adage that “a product sells itself” is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your “ideal customer” profile and then securing a high-end database of prospects and companies that match that profile.

My company, AG Salesworks, took such a course of action two years ago as part of its long-term sales strategy. At the time, we at the company also made a commitment to revisit the process on a quarterly basis to compare the results we’d achieved with the goals we’d established. We went through a very simple three-step process:

  1. Identifying our ideal profile by reviewing our current client roster
  2. Acquiring a spot-on list of decision makers at companies that were similar to our “favorite clients”
  3. Reaching out to the key decision-makers at those companies.

Think of that process as a “how-to guide” for conducting your own internal sanity check on whom you’re selling to and where you’re finding them.

Step 1: Whom do I love doing business with today?

The best place to look for determining whom to sell to. Doing so is admittedly a little easier if you are an established company and you have 10 or more customers. For a startup, you’ll need to rely more on your gut and past experiences in each category.

Break down your evaluation of clients into the three categories listed below, and then establish your own benchmarks in each category to match your unique business. Listed are my company’s categories and benchmarks from two years ago, and they remain the same because the exercise worked.

  1. Revenue paid to your company annually (my company set the threshold at $150,000 per year)
  2. Tenure as a customer (minimum of one year with your company)
  3. Willingness to be a reference for your company in the sales process (yes or no)

Assess each client against those three criteria to create your master list of “best customers.”

Note: I love these criteria because they’re simply highlighting the people who pay you the most, stay with you the longest, and say nice things about you publicly. Exactly the folks your long-term sales strategy should be targeting.

Step 2: What do my favorite customers have in common?

Finding the commonalities among your best customers can be time-consuming and difficult to complete internally. If you are up to the task, go for it, but I recommend using a third party to conduct an assessment of your ideal customer list for two reasons: It will be done faster, and it will free up your time so you can sell.

Assessment will work only if you have the following information in each record:

  • Industry
  • Number of employees
  • Annual revenue
  • Title of the person who authorized the purchase (signer)
  • Title of the person who drove the purchasing process (driver)
  • Title of the executive who invariably got in the way at the very last minute with concerns and questions after not having been involved at all in the process (chief financial officers and general counsels come to mind…)

You can add geographical information if that matters to you. If you don’t have each record completed, you can have your third party fill in the holes (or have your summer intern do it). Either way, once you have the full information, you’ll need to find the similarities.

To do so, summarize the list in each category and form a consensus as to what is most common in each. Here is what my company came up with after looking at our top clients:

  • Most earned $100 million to $1 billion in revenue.
  • Most had 300-plus employees.
  • Most were software companies selling business to business.
  • The most common three target titles were director of marketing (driver), vice-president of marketing or chief marketing officer (signer), and general counsel (roadblock).

With little effort, we developed a simple-to-understand guideline for identifying those we should be targeting. Now, all we had to do was to find the contacts.

Step 3: Finding the contacts

You can go down two paths to get to a large and healthy list of target prospects ready to buy your products or services: One is to hand over your newly minted ideal customer profile information to your preferred data provider, and see what you get back; the other is to use the data you already have.

Some folks are even brave enough to do a combination of both.

Data quality is always an issue when buying lists, so if you do engage a data provider, make sure the provider gives you a guarantee; and be prepared to track bad contacts so that you can return them for replacements. Also, make sure you get great service. I know this sounds hokey, but I’ve seen a direct correlation between the level of customer service I’ve received and the quality of the data: the poorer the service, the worse the data.

If you want to use your existing data, that is great, but you’ll have to conduct one more assessment before you can use it. You’ll have to run your ideal customer profile against your own database to make sure that the information you have in-house actually matches. If it does, then you are off to the races. If it doesn’t, then you’ll have to go to a data provider for help.

* * *

The three-step process I’ve outlined helped our business tremendously over the past two years. Be sure to take the time needed to complete the process internally, and don’t forget that you have to keep doing it every quarter to make sure that you are still on track. Markets change over time, and you’ll want to be sure that you can always easily identify your ideal customer.

We’ll there you have it. So what are you waiting for? Start developing your idea customer demographic profile. Get this one thing down pat and the rest is easy…I promise you.

If you need help in developing your customer demographic profile and targeted marketing plan, then reach out to me and I’ll guide you.

Thanks!

Chris Swemba
419-787-5133

This Next Google Algorithm Change Will Impact Your Revenue & Search Rankings

By:  Shawn Fitzgerald


Have you received a message from Google Webmaster Tools like this recently about your website?  

Google website mobile

 Do you know what this means? It means that unless you fix your site you will most likely wake up one day and find it removed from mobile search results on Google. I work with many companies that garner as much as 30% of their overall traffic from mobile. Losing this traffic can have very real implications to your sales team and your bottom line.

Let’s say you typically generate 1,000 user sessions per month and your current web site converts 2% of that traffic into RFQ/Contact Us opportunities. That means your sales team gets 20 opportunities to generate revenue from your online channel each month. If your sales team is operating at a 20% close rate and a typical sale is $1,000, this would result in $4,000 in total monthly sales from website based opportunities.

Losing that 30% of traffic from mobile devices means you just lost about 25% of your overall website based revenue ($1,000 in this scenario). Whoa! That just got real, didn’t it?

Do you know what the mobile usage statistics are for your website? I’d suggest checking Google Analytics or other tracking tools you have installed on your site to determine the possible impact to your sales team and revenue generation.

If you don’t have a Google Webmaster Tools Account setup for your site, do this now. Do not pass go. Do not collect $200. You need to know if you will be impacted. Messages like the one above are Google’s way of telling you something BIG is about to change. Mobile usability is not “optional”. Take heed of this warning and take actions to protect your  business accordingly.

If your website is not mobile-friendly yet, don’t worry because we have the answer to that problem.  Our team has been building mobile website for years and we have the best mobile website software that can mobilize your existing site in just a couple of days.  See before and afters below.

Best of all- it’s just $29.95/mo.  Your mobile customers and Google will be happy.  Mobile solved. 

Give Chris a call and he can answer your mobile website questions anytime:  419-787-5133

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Learn How to Achieve 25% Business Growth

Growing Your Business is Tough,


Without the Right Marketing Plan.


So, we solved that for you with our new book.

Stop asking yourself  “What exactly do I need to focus on to grow my business.”  because this 23-page fast read eBook will show you what you need to focus on to achieve fantastic growth in your business.  So take 20 minutes and read it.

Download Our New Book- FREE!

Want a hard copy?  Just call us and we’ll mail you a copy Free of charge!  419-318-4827

how to market your small business online kinetica media

 

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10 Local Marketing Predictions For 2015

By:  Court Cunningham

2015 promises to be another interesting year in the fast-changing local online marketing space. We have just seen the rollout of Amazon Local Services and can expect numerous other companies to jump into the fray. Technology providers jostling for a bigger slice of the local pie will keep raising their game by offering better and more comprehensive services to help small businesses. And that can only be good news for entrepreneurs who are laser-focused on growth.

Much of what happened in 2014 has set the stage for 2015. Jeff Bezos’s new offering—which lets consumers find, schedule and pay for local services using the familiar Amazon shopping cart—is just one representation of a growing trend around online booking that we saw in 2014 and will continue in 2015. Another case in point is the successful launch of HubSpot CRM, which illustrates the ongoing move towards more integrated CRM systems for small businesses, and helped contribute to a successful IPO for HubSpot.

This is just the start of what you need to know about local marketing in 2015. Here are 10 trends that we can expect to see in the next 12 months.

1.  Booking payments and scheduling keep moving online. Many consumers don’t want to pick up the phone to make an appointment anymore—or pay for a service in-person they have booked online. They expect small service businesses to let them do these tasks online—with the same ease with which they buy things on Amazon. Players like Full Slate—which book services for a variety of industries—will pick up momentum in 2015. And expect to see continued growth in industry specific-sites like Uber, for ride sharing; ZocDoc, for medical practices, and Open Table, for restaurants.

This trend isn’t lost on key players like Angie’s List and Yelp. They’ve both added widgets to their profiles that let visitors book appointments with the businesses that appear on their sites.

2. Social media management gets simpler. CRM providers have realized there’s money to be made in making it simpler for clients to respond to reviews on social media sites. As a result, more CRM providers are closely integrating their services with social media marketing platforms. To speed things up, sites including Constant Contact, Main Street Hub and, yes, Yodle, have already automated more of the processes involved with this. Expect even easier solutions that are more integrated with mobile in 2015.

Meanwhile, content marketing through social media will get easier. More options like Rallyverse, the content curation and publishing platform, should be springing up on 2015.

3. Small business marketing metrics evolve. With many businesses focused on growth, they increasingly value help in closing deals above simply getting leads. Local marketing providers who can deliver actual revenue to them on a platter will have an edge over lead-gen firms.

4. “We are the Uber for X” pitch keeps working—but not for everyone. We’ve already seen that the Uber model works for purchases that don’t take a lot of forethought, like cab rides. More players in other industries will try to use the Uber model to win their own customers in the coming year. New players range from venture-backed Urgent.ly, which offers roadside assistance, to house cleaning site Homejoy and heavily funded competitor Handy that connects users to handymen.

However, the jury is still out on whether consumers will be comfortable using these types of sites for higher-consideration purchases—especially those where service providers will come to their homes. I expect that services like house cleaning won’t be as big as people think.

5. People recognize there isn’t a difference between marketing to acquire customers—and retain customers. Small businessowners are tired of using separate tools for acquiring customers and retaining them to generate revenue, particularly when there’s such a strong correlation between the two. For example, a positive review on Facebook can be leveraged with both existing and potential customers. Expect to see more small business marketing providers broadening their tools—and hot competition to offer the best marketing solution in a box.

6. Johnny-one-notes fade. “Point solution” companies—ranging from email newsletter firm MailChimp to social marketing provider Sprinklr—have brought some useful services to the marketplace. But increasingly firms that offer just a single marketing service will die, get acquired or merge, as small business owners turn to technology that help them on many fronts rather than dealing with the complexity of multiple point solutions.

7. “Do-it-with-me” service model sets the pace. Many marketing applications of the past were so complicated they drove away users. Recognizing this, more providers will shift to a do-it-with-me service model, where they teach a local business how to tackle key processes such as getting more reviews or building a strong social media presence, in an easy-to-follow approach. Small businesses will be turned off by “do-it-for-me” models that don’t enable them to maintain their brand identity and interact authentically with their customers.

8. The Empire strikes back. The Yellow Pages of yore, made of dead trees, may have had their day but the brand itself still has tremendous firepower. Expect YP.com to become a threat to Yelp and Angie’s List in 2015. Recent research by comScore for YP found that adults who search on the site are both more engaged and commerce minded than searchers in general.

9. Reviews become even more powerful. If small businesses are not paying attention to online reviews for their business, it should be a priority in 2015.  Seventy-eight percent of consumers’ purchasing decisions are influenced by online reviews, according to the market research firm Ipsos.Google favors business profiles with lots of reviews in local search, and in 2015, reviews will also be increasingly essential to conversions on sites such as Facebook.

10. Square will launch new products—but fight to win attention for them.No doubt the heavily-advertised brand has had a giant impact on the mobile payments space. But as it adds new products it is likely to face intense competition. Recently, Square announced it was offering Snapcash, an app that lets Snapchat users store debit card data and send money to friends. Square has also started offering gift cards through merchants and has acquired Caviar, a startup that allows customers to get food-delivery from restaurants that don’t otherwise deliver.

Are you doing and or agree with any of these predictions for your business in 2015?  Leave a comment below!

3 Horrible Mistakes People Make When Designing Their Website & How to Avoid Them

There are millions of websites making common mistakes that turn users off before they get a chance to browse the page.  However, most webmasters don’t even know they are making them.   Here is a list of some common errors and fixes that will improve your web design and your conversions drastically.

1.  Complicated Layout/Design

People connect to the Internet is to find the information they want.   They want that information as fast and they don’t want to have work to find it.  Don’t waste the user’s time with Flash intro pages or slow loading graphics. Stay away from flashing text and animated logos in your web site design.  These are things that can distract and slow down the user from what they really came to the site to retrieve.

2.  Poor Navigation

Again, keep it simple. If the user can’t find their way through the site, obviously, they won’t go any further than the home  page.   You want the user to stay on your site and get what they came for…so make it easy for them to find it!   Make sure, without overdoing it, that there are plenty of links on every page to every other page within your site.   The user shouldn’t have to struggle to find their way around, you must make the navigation in as many clicks as possible.   Plus, make sure that the links are working!   There is nothing more annoying than thinking you’ve  found exactly what you are looking for and then…an error page from a broken link.

3.  Little Content

You must provide unique and interesting content to hold the user’s interest.   If the user sees repetitive or old information, they’ll leave the site and you’ll have lost them forever in most cases.   Remember to revise and proofread your work so that  its perfect.   Many people find it distracting and annoying when a site contains several grammatical and spelling errors  as one or two is barley acceptable  and more than that is unprofessional.   Show that you care about your work and your readers by having typo free copy.

So follow these 3 tips  and have a clean, clear design to your site  so people  will want to come back !

Author: Tyler Houts.   Contact us here  to see how their proven online marketing campaigns can enhance customer loyalty and attract you new clients.

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