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WHY YOUR SMALL BUSINESS NEEDS TO DO SEARCH ENGINE OPTIMIZATION

SEO Can Help Your Small Business Grow To New Heights

You have taken the first step and placed your small business online. Now unless you have a large local client base, your customers are going to have a difficult time finding your website. At the same time, if you are looking to expand your client base it is essential that you are able to be found. While you could advertise through a number of methods, the most effective and economical ways to get your new website out is to use search engine marketing. Studies have shown that most consumers when shopping online for a particular product or service will use a search engine to find what they are looking for. Unfortunately, if you are not located on one of the first couple of pages of results, your website will never be found. Indeed, your website will not pay off and probably will fail unless it can be found.

Increase traffic

The whole point of having a website is to increase your customer base and offer another method of your customer’s access to your business. However, if they cannot find your site, the whole reason for having one is lost. Launching a search engine optimization campaign will increase the amount of traffic to your site greatly. Not only will new customers be able to find your site, but also local customers will have easier access to your website.

Increase Profits

Because people are actively searching for your product, after they arrive at your site they will be at least interested in buying your product. Compare that with other forms of advertising, all of which is intrusive, and you will understand why search engine marketing is worthwhile. At the same time, even if your customers can not directly purchase and buy items online, your online presence will surely translate into increased profits at your local business.

The importance of SEO is staggering and without it your website will never be all it can be. Many say location is everything when talking about brick and mortar businesses and the same is true with online businesses, if you are not located within the first few pages then it will be very difficult to succeed.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

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