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WHY YOUR BUSINESS CAN BENEFIT FROM BOTH ORGANIC AND PAY-PER-CLICK SEARCH MARKETING

Start Reaping The Benefits Of Search Marketing Today

Launching a website is one of the most exciting times for any small business. Many small business owners and employees become excited because of the opportunities the World Wide Web give them and their small business. However, while launching a website gives small businesses instant worldwide exposure, the amount of exposure is questionable. Today, with over 7 million unique websites in the world and thousands more launching everyday, it can be very tough for a website to be found. And unfortunately, many small business owners make the mistake of thinking that submitting their website to search engines, such as Google and Yahoo, will guarantee them success. However, many owners fail to take into account the thousands of other websites that are selling similar products and services which will be listed first on search engines. While it may seem impossible, these small businesses, and your business can quickly become one of the top results in any search engine.

Organic Search Results

Organic Search results are those that are the main results from a search engine and are normally the biggest and first results that people see. At the same time, to get your website listed on organic search results is free and relatively easy. However, as I said before, the catch is that this does not guarantee your site to ever be found by your potential customers. The good news is, that there are many techniques that can be used to get your website on the first few pages of any search engine. Aspects such as the HTML coding, title tags, links, and more all contribute to your rank on a search engine. At the same time, if this seems like it will take too much work and time, there are literally thousands of companies available today that can help you get listed.

Pay-Per-Click Search Results

On the opposite end of search results, pay-per-click results are websites and business that are listed because they pay to be put on the first few pages of results. These results are located under the “sponsored links” section, usually on the right hand side of the page. However, instead of paying upfront for the spot, they only pay for the amount of times people actually click on the link. The advantages of using pay-per-click lie in the fact that it is quick and easy get your site listed on the top of the search results. However, not only do you have to pay to be listed, but because the links are usually smaller than organic links, customers are not as willing to click on the link.

While there is no clear winner, both organic and pay-per-click search marketing are great ways to get a small business on the top of search results and receive more traffic and therefore more sales to your business. At the same time, using both in conjunction with each other can be a great way to have your small business to grow to new heights.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

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