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TWO IMPORTANT BRANDING MUSTS

Two Branding Musts That Will Ensure Success

When branding a product or your business it is important that you give your consumers what you have promised them from the beginning. Two branding musts that will ensure success are: one, make a promise for life and two, be consistent in your market. Learn how one company made giant waves in the consumer spending pool.

Make A Promise For Life

Give your customers your promised brand all the time. They like something about your business, that’s why they chose you. When discussing plans or projects be certain that both parties understand and like the perspective outcome. Still – it must stay true to your distinct brand.

A great recent example is the Motorola RZR. This cell phone was the thinnest of its kind and its sleek soft look was a must have. Not to mention it had music, video and Internet. This modern product enabled Motorola to brand its business all over the cell phone industry. The RZR in time sold to every cell phone service provider. Motorola used every bit of the consumer craze to assist in marketing their brand. There branding promise of hip, stylish and fun once again won over consumers.

Be Consistent In Your Market

This means once you determine your brand don’t ever leave it. A brand gains recognition with time and dedication. It is gained by the respect and appreciation of its consumers. If you produce an excellent product that your business prides in, your brand will gain recognition.

In reference to the Motorola example, Motorola’s brand is known for its sophisticated, smooth design and innovated software and technology. When the RZR hit stores, Motorola’s brand made a mark in consumer buying power. Consumers now know the name Motorola better than before. They also expect the same brand in the future, empowering them to believe Motorola is the better the brand.

Stay true and consistent to your consumers. They will reward you buy purchasing your product over and over again. Create, design and have pride in your brand.

Let Kinetica Media guide you through the process and open your new world of communication. Visit us at www.kineticamedia.com. The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.

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