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STREAMLINE YOUR WEBSITE’S NAVIGATION TO RETAIN CUSTOMERS

Follow These Tips To Increase Sales And Traffic To Your Webpage

How many times have you visited a site only to get lost and have to end up leaving? A site that is hard to navigate is one of the major problems facing eCommerce websites today. In fact, poor navigation is one of the biggest reasons users will leave a site. Therefore it is increasingly important that you make your site easy to use. Remember the following tips and your site will be a breeze to browse through.

Know Where You AreSitemap

Sitemaps are probably the easiest and most effective method of optimizing the navigation of your site. Essentially, a sitemap is a page of your website with organized links to every page. This will help people quickly and easily find the exact page they are looking for without having to dig through your website. More importantly however, a sitemap provides search engines easy access to your website and therefore will help you to increase your pagerank.

Three Clicks

A simple rule to remember when designing your webpage is to have every page of your website accessible within two or three clicks. Because many eCommerce shoppers know exactly what they want, they rarely will want to browse through many listings of products. Therefore remember to make it easy enough for them to access the product quickly and easily.

Stay Consistent

Keep your site looking the same throughout every page of your website. This will allow the user to know exactly where everything is and how to get to it. For example, many websites today provide main links on the left hand side of every page. This allows the user to restart from the beginning whenever he or she needs to.

Making your site easy to navigate can sometimes easier said then done. However, it is very important that you streamline you site so that customers buy your products quickly and easily.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

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