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KNOW THE BASIC TOOLS USED IN SEARCH ENGINE OPTIMIZATION

Know The Strategies That You Will Use To Increase Your Search Rank

Many people are under the assumption that to get their page listed on Google or Yahoo is as simple as submitting their website. They then believe that wherever they are placed is as good as it will ever get. In fact, many businesses are surprised to find that there are many ways to boost search result listings. However, the techniques used in search engine optimization are fairly basic. If you are unsure on how search engine optimization works, here are a few of the basics.

Keywords

The first step in SEO is to choose the keyword phrases that your site will use to be found by customers. Keywords are the phrases that customers use to find the products and services that you offer. To optimize your site to the keywords, you must include the words throughout your website and use them often. Some of the easiest ways to optimize your site with keywords is to write articles, start a blog, and add other information.

Links

Another way to increase your website in organic search results is to increase the amount of links to your site. Many search engines today look at the amount of links that your site has. While the amount of links matter, it is more important to have links that are relevant to your website. For example, if you sell shoes you should not be linked to a site that sells computers.

Site maps

Not only are site maps useful for your visitors to find exactly what they are looking for quickly and easily, but they also help to boost your search engine rank. This is because search engines like it when all of your page’s are linked together on one page.

Title Tags

Remember to include title tags, meta keywords tags, and meta description tags on all your web page’s. This is one of the easiest tactics used in search engine optimization because it is simple and it works. At the same time, having a good title tag increases the chance of someone clicking on your page.

Now that you know the secrets to search engine optimization you can now begin to learn how to master it. While it may seem very simple, it is indeed very complex and time consuming. Unless you have a good deal of knowledge about the subject, you probably should hire a professional company to help you through the process.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

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