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KEEP YOUR ON-THE-GO CUSTOMERS BY OPTIMIZING YOUR SITE FOR MOBILE BROWSERS

Remember These Tips When Designing Your Site For The Mobile Web

As a website owner, you must keep up to date with all of the new technologies surrounding web design and development. One relatively new and very popular method of accessing the internet is via mobile devices such as cell phones, blackberries, and PDA’s. While the number of mobile web users’ remain somewhat limited, as prices come down and connection speeds increase, more and more people will begin using the mobile web. However, it is important to stay ahead of the game and make sure that all of your customers, wherever they are, can access you website quickly and easily. Therefore, when optimizing your website for mobile users remember the following tips.

Graphics

While your main site may contain flashy graphics that appeal to your customers, mobile web users find graphics annoying and difficult to see. At the same time, using lots of graphics will increase your load time dramatically for your mobile users. Therefore, when designing your mobile site make sure to use almost no graphics and get straight to the point.

Text

Because most mobile web browsers display at a much lower resolution than normal computer monitors it is very important to use very little text. Instead of having several paragraphs of text per page try to keep the topics limited to a few short sentences so that people get the main idea of the article. In the same way, keep the text that is used to as small of font as possible so that users do not have to scroll to read your webpage.

Links

Adding links instead of pages full of text is another great way to optimize your webpage for mobile users. If links are arranged in vertically it will be very easy for users to access the pages that they wish to see quickly and easily. At the same time, make sure that each link does not contain a lengthy description of the page.

These tips are just a few of the ways that you can bring the mobile web to your customers. While the technology is still relatively new, it is always important for any company to stay ahead and make itself ready for the future.

About the Author: Drew Johnson is a Public Relations intern for Kinetica Media, an Internet marketing company that works to harness the power of websites, email and search marketing to enable businesses of all sizes to get and keep more customers.. Visit www.kineticamedia.com or call 866-526-4309 to see how their proven online marketing services can increase your customer loyalty and sales.

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