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INBOUND LINKS AND SEARCH ENGINE MARKETING

How Inbound Links Bring More Viewers

The World Wide Web has much to offer your business and its website. This article is about using outside sources to better optimize your search engine popularity. It begins with inbound links.

Why You Need Inbound Links

Inbound links are links that bring the viewer to another page. This can be a link from an external site or a link from the same site. Inbound links optimize search engine marketing due to the high traffic linked to the site. The more inbound links the greater “PageRank” it receives.

Google, the world’s number one search engine, originated the PageRank idea. Google logarithms calculate the number of votes cast for a page. The more votes casts, or links used to a page, the more votes it receives. Thus increasing its importance on the PageRank scale. If you are not using Google as your main search engine it’s recommended that you optimize your page first by listing your site on Googles’ engine.

How To Get Inbound Links

There are a number of ways you can get inbound links. Some of them are through directories, forums, and email requests.

When submitting to a directory you will more than likely be asked to reciprocate the request. The forum will ask that you place their link on your site as well. This is cost effective, but it appears more useful than it actually is. You are optimizing another site that is not specific to your subject/ category, leaving little credibility.

Forums are helpful because you can make posts and add links after your signature or about author line. Make sure that the link lines are visible to the search engines spider or crawler; checking the robots.txt file can do this. Ensure that the forum is a member only; this will keep desirable searchers in and floaters out.

Email requests are as simple as searching your main phrases and keywords in Google search engine. This will bring up your competitors and then search “www.cometitor-domain.com” and find which sites link to them. Email them and ask for a link exchange.

Also use Google again to search for sites that relate to your topic but are not direct competitors. Email them and ask for a link exchange.

Competition is getting tight and search engines are using different logarithm techniques to develop more credible search engine marketing strategies. Inbound links will open new communication waves and broaden your audience.

Let Kinetica Media guide you through the process and open your new world of communication. Visit us at www.kineticamedia.com. The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.

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